Gone are the days, it seems, when Ikea simply wanted to get its flat-pack furniture into your home. Now, Ikea wants to get you into one of its homes.
The Swedish furniture-maker has announced plans to build an entire city district in Hamburg, Germany, AFP reports. The company is currently searching for a five-acre plot of land to build on. (Hat tip: the Consumerist.)
Ikea has a history with Germany; the company established a strong manufacturing presence in the German Democratic Republic in the 1970s and allegedly used East German political prisoners to build furniture up until the 1980s, a Swedish news broadcaster has claimed.
The new Hamburg Ikea district will reportedly resemble already-released plans for a London Ikea neighborhood called Strand East. Plans for that Ikea mini-city include 1,200 apartments, an underground garage and a canal system, all intended to emphasize self-sustained city living.
Strand East will also feature an Ikea hotel, one of 100 “budget design” hotels intended to offer a “boutique feel at affordable prices" that Ikea is looking to open across Europe.
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