Jill Abramson gave an optimistic update about the state of the New York Times in a wide-ranging interview on Thursday's "Morning Joe."

Abramson, the paper's executive editor, appeared on the show one day after she was named one of the world's most powerful women by Forbes magazine. At number 5, she was the highest-ranking media figure on the list.

On Thursday, she weighed in on receiving the honor and the health of the paper. Co-host Joe Scarborough, who has expressed his love of the Gray Lady before, hugged a copy of the New York Times and wanted to know how the industry was faring.

Abramson said that the paper was adapting pretty effectively. "Things are looking up at The New York Times," she said. The print newspaper isn’t going anywhere. We’re making the digital transition, I believe, very successfully."

She touted the paper's content on the web and apps, as well as the success of the paywall, which she said was "going very well."

"All of the numbers are actually — initially and now a year into it — quite good and quite strong," she said. "And it’s created a new revenue stream that’s very important at the Times."

Indeed, the newspaper's growing digital subscriptions are helping offset declining ad revenues. The Times amped up its paywall earlier this year, and saw slightly higher profits during the second quarter.

(h/t Poynter)

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  • Jill Abramson, executive editor


  • Arthur Ochs Sulzberger Jr., publisher

  • Mark Thompson, CEO

  • Dean Baquet, managing editor

  • David Leonhardt, Washington bureau chief

  • Bill Keller, columnist and former executive editor

  • Andrew Rosenthal, editorial page editor

  • Paul Krugman, columnist

  • Thomas Friedman, columnist

  • Maureen Dowd, columnist

  • James Risen, Pulitzer Prize-winning reporter

  • David Brooks, columnist

  • Gail Collins (center), columnist

  • Frank Bruni, columnist


  • Nicholas Kristof, columnist


  • Charles Blow, columnist

  • Joe Nocera, columnist

  • Bill Cunningham, fashion photographer

  • Cathy Horyn, fashion critic

  • Mark Bittman, food columnist

  • Leah Finnegan, news assistant, Op-Ed/Sunday Review