TECH
08/23/2012 11:00 am ET | Updated Aug 23, 2012

New Microsoft Logo Revealed Ahead Of Windows 8 Launch (PICTURE) (VIDEO)

Microsoft's 25-year-old logo just got a facelift.

As of today, customers will begin to see the company's new trademark throughout Microsoft's websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft's retail store, per the company blog.

Microsoft's Jeff Hansen told the Seattle Times that the update is meant to "signal the heritage but also signal the future — a newness and freshness." Indeed, the latest logo design (seen below) includes a splash of color and thinner font type that the previous logos.

microsoft new logo

The Microsoft blog elaborates more on the thought process behind the technology giant's sleek new logo:

The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

Microsoft is preparing to release within the next couple months Windows 8, its latest operating system for PCs and laptops (with an iteration coming to mobile devices, too), and will begin selling its new Surface tablet computers, as well.

Will this next chapter in Microsoft's history be a success? And does an updated logo make a difference?

Let us know your thoughts in the comments section below or tweet us your opinions about Microsoft's logo facelift at [@HuffPostTech].

[Hat Tip: The Verge]

RELATED ON HUFFPOST:

Coolest Windows 8 Features

CONVERSATIONS