Urban Outfitters just loooooves getting into trouble. The latest controversial t-shirts hanging on the retailer's shelves have nothing to do with racism, politics or the Holocaust but rather underage drinking: a slew of pro-drinking tees have grown-ups in a tizzy.
It's plain to see why parents might be upset. Jan Withers, national president of MADD (Mother's Against Drunk Driving), told Shine, "Kids shouldn't be wearing these t-shirts... Marketing [alcohol-related products] to teens is not in any way acceptable." Urban Outfitters isn't the first: Forever 21 came under fire in 2008 for selling cute tees with phrases like "beer is my anti-drug" and "save water, drink beer" and various beer company logos to its teen customers.
Not all of these controversies garnered the same amount of outrage, of course. But Urban Outfitters does know its way around a negative headline.
So far the "Vote for Vodka" and "USA Drinking Team" shirts are still available online; a third style, the "Drink Before U Think" Oversized Tee, appears to have been pulled down. Do you think Urban Outfitters should be selling these shirts, potentially to teen customers?
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See more Urban Outfitters controversies:
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Irish Drunk Scoop
In March 2012, Urban Outfitters began selling St. Patrick's Day-themed clothing that included shirts with derogatory statements about Irish people, such as: "Irish I Was Drunk." These shirts received negative reactions from Irish-Americans and were pulled.
(<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Urban Outfitters</a>)
Eat Less
In June 2010, Urban Outfitters released this t-shirt with this description: "Eat less or more or however much you'd like in this seriously soft knit tee cut long and topped with a v-neck." They should have printed that whole description instead of just "eat less" which seems to promote an unhealthy lifestyle and body image.
(<a href="http://www.huffingtonpost.com/2010/06/03/eat-less-urban-outfitters_n_598904.html" target="_hplink">Urban Outfitters</a>)
Catalog Photo Condemned
Urban Outfitters <a href="http://www.huffingtonpost.com/2012/04/17/urban-outfitters-lesbian-kiss-photo-one-million-moms_n_1431134.html" target="_hplink">received heat</a> from anti-gay groups for this photo in their April 2012 catalogue depicting two female models kissing.
A group known as One Million Moms wrote on their website: "On page two of this catalog is a picture of two women kissing in a face holding embrace!...The content is offensive and inappropriate for a teen who is the company's target customer."
(<a href="http://www.huffingtonpost.com/2012/04/17/urban-outfitters-lesbian-kiss-photo-one-million-moms_n_1431134.html" target="_hplink">Urban Outfitters</a>)
'Obama/Black' Option
In April 2010, Urban Outfitters pulled a t-shirt from their online store with a color option of 'Obama/Black.' The store had produced Obama-themed shirts but none of them with this color description.
In response, the store released this statement: "The burnout pattern on this shirt is comprised of two colors - one is an internally developed color we called "Obama Blue" and the other is "Black." Unfortunately our website database truncate this combination to read "Obama/Black." We should have caught the error, and apologize for offending anyone."
(<a href="http://www.huffingtonpost.com/2010/02/01/urban-outfitters-obamabla_n_444220.html" target="_hplink">Urban Outfitters</a>)
'Tranny' Greeting Card
In March 2012, Urban Outfitters came under fire for a greeting card that was deemed transphobic by LGBT advocates.
(<a href="http://www.huffingtonpost.com/2012/03/19/urban-outfitters-tranny-greeting-card_n_1364589.html" target="_hplink">Urban Outfitters</a>)
Kiss Me Tee
Another derogatory t-shirt against Irish and Irish-Americans saying: "Kiss me. I'm Drunk, or Irish, or whatever."
(<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Urban Outfitters</a>)
Irish Yoga Trucker Hat
Surprisingly, the offensive St. Patrick's Day-themed items have not been pulled from Urban Outfitters' shelves, even when this trucker cap outraged Irish and Irish-American people.
(<a href="http://www.huffingtonpost.com/2012/03/01/urban-outfitters-st-patricks-day-clothes-_n_1313242.html" target="_hplink">Urban Outfitters</a>)
Jewish Star T-Shirt
In April 2012, Urban Outfitters angered the Jewish community by selling a $100 shirt that critics said mimicked the design of star patches Jewish people are forced to wear during the Holocaust.
(<a href="http://www.huffingtonpost.com/2012/04/20/urban-outfitters-jewish-star-tshirt_n_1441731.html?ref=style " target="_hplink">Urban Outfitters</a>)
I Heart Destination Necklaces
In May 2011, an independent jewelry designer accused Urban Outfitters of stealing her designs. She wrote on her blog: "I understand that they are a business, but it's not cool to completely rip off an independent designer's work." Urban pulled the collection.
(<a href="http://imakeshinythings.tumblr.com/post/5855716317/not-cool-urban-outfitters-not-cool" target="_hplink">I Make Shiny Things</a>)
I Support Same Sex Marriage T-Shirts-
Amidst the dealings of Proposition 8 in 2008, Urban Outfitters began selling shirts that said, "I Support Same-Sex Marriage." The shirts were pulled a week later.
(Courtesy photo)
Hailey Clauson T-Shirt
Model Hailey Clauson posed for photographer Jason Lee Parry when she was just 15-years old. Parry released this photo of Clausen to Urban Outfitters, which he had agreed not to release when the young model's agency complained about the salacious nature of the "crotch shot" pose. The photo became a t-shirt and Clauson sued Urban Outfitters and Parry for damaging her reputation.
(Courtesy photo)
Ghettopoly
In 2003, Urban Outfitters began selling a Monopoly knockoff called Ghettopoly, complete with "Hustle" bonus cards and "Smitty's XXX Peep Show." The game angered the African-American community and Rev. Glenn Wilson of Philadelphia called for a boycott, saying, "There's no way that game could be taken in any way other than that this man had racist intent in marketing it."
(Courtesy photo)
Vote For Vodka & USA Drinking Team T-Shirts
Although Urban Outfitter's biggest demographic is 18-24 year-olds, the company is selling shirts that encourage underage drinking. Jan Withers, national president of Mother's Against Drunk Driving (MADD) says, "Kids shouldn't be wearing these t-shirts...Marketing [alcohol-related products] to teens is not in any way acceptable."
(<a href="http://www.huffingtonpost.com/2012/08/28/urban-outfitters-drinking-t-shirts_n_1836859.html?utm_hp_ref=style" target="_hplink">Urban Outfitters</a>)
Navajo Line
In October 2011, Urban Outfitters offended Native Americans by describing some of their products as "Navajo." The Native American-inspired items received heat from the Navajo Nation, whose attorney general sent the store a cease-and-desist letter.
(<a href="http://www.huffingtonpost.com/2011/10/20/urban-outfitters_n_1022663.html">Urban Outfitters</a>)
Urban Outfitters just loooooves getting into trouble. The latest controversial t-shirts hanging on the retailer's shelves have nothing to do with racism, politics or t...
Urban Outfitters just loooooves getting into trouble. The latest controversial t-shirts hanging on the retailer's shelves have nothing to do with racism, politics or t...
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I am a producer for a national daytime show. I am exploring these shirts as a chat topic for an upcoming show and would love to open the conversation to hear from both sides. If you think these shirts are just t-shirts and nothing more or if you think this is clearly an issue parents need to be aware of I'd love to here from you. Please email me at harotalkshowproducer@gmail.com, I am working under a tight deadline and hope to connect soon.
Thanks!
Kat_gol: Hi, I am a producer for a national daytime show.
Some people are too sensitive about these things! Those products weren't supposed to be taken offensively or target a certain group. They are just trying to sell clothes! And it's not like all teenagers are going to buy these shirts. Most of the controversies are stupid. People need to lighten up!
lifeisbeautiful5: Some people are too sensitive about these things! Those products
I am a producer for a national daytime show. I saw your comment about the urban outfitters t-shirts you posted. I'd love to chat with you about a segment we are doing regarding the shirts and the controversy around them. We're interested in opening the conversation to both sides. Can you please email me at harotalkshowproducer@gmail.com. I am working under a tight deadline. Hope to connect soon!
-Katya
Kat_gol: Hi, I am a producer for a national daytime show.
Each year, approximately 5,000 young people under the age of 21 die as a result of underage drinking; this includes about 1,900 deaths from motor vehicle crashes, 1,600 as a result of homicides, 300 from suicide, as well as hundreds from other injuries such as falls, burns, and drownings....
they are selling the idea the drinking is cool.... to very young people. Too sensitive? What is wrong in the world is not people who are too sensitive.
Sure they are "just trying to sell clothes", and they don't care how many early teens accept the drinking is cool slogan as long as they get their bucks...
But hey... they figure as long as they get attention and encourage kids to rebel against parental restrictions, their name is made... and who care if it encourages destructive habits, right? How about some cool shirts about teen pregnancy and suicide?
Pleiades_Rowanoak: Each year, approximately 5,000 young people under the age of
Parents essentially let their kids do whatever they want, neglect to monitor what they watch on tv, put their parenting responsibilities on teachers (then turn around and complain when said teachers actually punish them for wrongdoing), buy them whatever they want and imbed in them a false sense of entitlement...
But they will be darned if a t-shirt mentions alcohol! Good job parents!
Andman0121: Parents essentially let their kids do whatever they want, neglect
You have the choice to whether you wear it or not, And?
If you do DON'T WEAR IT TO SCHOOL OR IN FRONT OF YOUR PARENTS!
If you choose not too GOOD FOR YOU!
You_go_girl: You have the choice to whether you wear it or
OMG, enough already with the political correct bull!!! So tired of it and the stupid ppl that spit it out ever waking moment. You know, if you don't like it don't wear it and if you don't want your teen to wear it...guess what...don't let them. Sheesh. Grow up, get a life, and be responsible for your self!!!!
elizabethke1: OMG, enough already with the political correct bull!!! So tired
Maybe if we decided to raise our children with the idea that alcohol isn't that big of a deal when consumed responsibly we wouldn't have these issues. Drop the drinking age to something a little more reasonable and educate your children. Spend time parenting instead of being mad at a company for exploiting our love of binge drinking...
neo-moderate: Maybe if we decided to raise our children with the
I like Urban Outfitters. I shop there and will continue to do so, but I don't dig these shirts at all. And it's not just the booze themed ones, they were big on pot themed duds last year, and frequently feature tees with actual fully spelled swear words. It's just not appropriate. It's also stupid to pay 40 bucks for a tee shirt you really can't or shouldn't wear in public.
I'm not all up in arms about it or anything, but I'm not a fan.
SeriouslySushi: I like Urban Outfitters. I shop there and will continue
I think being underage is really what promotes underage drinking.
Let's get real people, back when I was 14 I had several variations of the "I'm not as think as you drunk I am T-Shirts"... That didn't get me to drink, wanting to get drunk got me to drink.
DanORants: I think being underage is really what promotes underage drinking.
These shirts are meant to be funny and make money for the company. They know teens will buy!
But the company knows their demographic, so they must know that they are marketing to teens, and not sending a good message.
So, it is obvious they care more for money than ethical behavior/responsibility.
Even if you're not a teen, "Drink Before you Think" is obviously a stupid message, even if meant jokingly.
Parents, if you don't like Urban Outfitters, explain to your teens why. They might roll their eyes, but you'll show you care enough to give them the message.
Frog7: These shirts are meant to be funny and make money
Posted: 08/28/2012 2:26 pm Updated: 08/30/2012 10:04 am