Americans' desire for creams, salves and gadgets to mask the signs of advancing age is expected to grow the market to $114 billion by 2015 (up from $80 billion in 2011). Even in a recession, sales of "prestige beauty products" -- the high-end lines found in department stores -- have increased 11 percent, according to Nasdaq. But which ones actually work.

Good Housekeeping has the answer in its September issue's Third Annual Anti-Aging Awards. Researchers screened 283 products and ultimately 97 were tested on 661 volunteers. The magazine named 22 winners in different skincare and makeup categories.

When it came to products making anti-aging claims, "we were a little skeptical, I have to say," said Rosemary Ellis, Good Housekeeping's editor-in-chief, on the "Today" show. "Our readers and our website users love getting the information on what really works, because frankly a lot of these don't work... And these are the winners."

Check out the slideshow below for some of the gold and silver winners and Good Housekeeping for more.

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  • Concealer

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-3" target="_hplink">Maybelline New York Instant Age Rewind Eraser Dark Circles Treatment Concealer</a>, $10 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-4" target="_hplink">Avon Anew Age-Transforming Concealer SPF 15</a>, $10

  • Foundation: Sheer to Medium Coverage

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-6" target="_hplink">Chanel Lift Lumière Firming and Smoothing Fluid Makeup SPF 15</a>, $65 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-7" target="_hplink">Avon Anew Age-Transforming Foundation SPF 15</a>, $16

  • Foundation: Medium To Full Coverage

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-8" target="_hplink">La Prairie Anti-Aging Foundation SPF 15</a>, $105 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-9" target="_hplink">Revlon Age Defying with DNA Advantage Cream Makeup SPF 20</a>, $15

  • Primer

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-11" target="_hplink">Korres Quercetin & Oak Antiageing Age Reversing Face Primer</a>, $33 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-12" target="_hplink">CoverGirl & Olay Simply Ageless Serum Primer</a>, $14

  • Lipstick

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-14" target="_hplink">Dior Rouge Serum SPF 20</a>, $34 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-15" target="_hplink">By Terry Rouge Terrybly Age-Defense Lipstick</a>, $49

  • Lipliner

    Gold winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-17" target="_hplink">Urban Decay 24/7 Glide-On Lip Pencil</a>, $19 Silver winner: <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-17" target="_hplink">Guerlain The Lip Liner</a>, $30 For more anti-aging products, click <a href="http://www.goodhousekeeping.com/product-reviews/beauty-products/anti-aging-makeup-awards#slide-1" target="_hplink">here</a>.