Americans' desire for creams, salves and gadgets to mask the signs of advancing age is expected to grow the market to $114 billion by 2015 (up from $80 billion in 2011). Even in a recession, sales of "prestige beauty products" -- the high-end lines found in department stores -- have increased 11 percent, according to Nasdaq. But which ones actually work.
Good Housekeeping has the answer in its September issue's Third Annual Anti-Aging Awards. Researchers screened 283 products and ultimately 97 were tested on 661 volunteers. The magazine named 22 winners in different skincare and makeup categories.
When it came to products making anti-aging claims, "we were a little skeptical, I have to say," said Rosemary Ellis, Good Housekeeping's editor-in-chief, on the "Today" show. "Our readers and our website users love getting the information on what really works, because frankly a lot of these don't work... And these are the winners."
Check out the slideshow below for some of the gold and silver winners and Good Housekeeping for more.