Can McDonald's have any more of a ubiquitous presence around the world? We think not, because the fast food chain is finally rolling into the far reaches of frozen Siberia.
The Voice of Russia writes that McDonald's locations in Russia, which had previously been limited to 324 eateries in the western part of the country, will soon include "at least ten" new locations in Siberia. The first will be in Krasnoyarsk, with potential to expand to Novosibirsk, Barnaul, Tomsk and Novokuznetsk.
The move is especially notable because only two other fast food chains have outposts in Siberia -- KFC and Subway. KFC came first, in 2002. Fast food, however, has been popular in Russia since McDonald's first arrived in 1990. Since 2010, other chains like Cinnabon, Burger King, Dunkin’ Donuts and Wendy’s have broken into the scene, and fast food popularity appears to be on the rise. Voice of Russia spoke with an analyst who said fast food sales grew by 17 percent in 2011, and by 30 percent in Moscow and its surrounding areas.
The Moscow Times writes that the first Siberian McDonald's will likely open at the end of 2013 or beginning of 2014. Earlier this year, McDonald's Russia president Khamzat Khasbulatov had expressed concerns about logistics -- because, after all, it's Siberia -- but those seem to have been smoothed out.
Photo by Flickr user flickr4jazz.
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