Mitt Romney's campaign on Friday announced that it would start accepting $10 donations by text message this week.
"We recognize that people lead busy lives, but they still want to support Governor Romney with whatever means they have," said Zac Moffatt, Romney's digital director, in a statement. "This technology gives our incredible supporters the ability to make a donation in seconds –- not minutes –- with a text message."
The service, known as "text-to-donate," will launch for Verizon, Sprint, T-Mobile and U.S. Cellular customers this week. AT&T customers will be able to contribute "shortly," according to the press release.
Donations can be made by texting the word GIVE to 37377. The move follows Federal Election Commission opinions issued earlier this summer permitting such donations.
Last week, President Barack Obama's campaign announced its text-to-donate program. The key difference is that Obama donations are capped at $50, compared to Romney's $10 limit. Donations made by text are charged to customers' cellphone bills.