A pro-Mitt Romney super PAC released a new ad this week targeting President Obama's support of gay marriage, urging voters to look to the Romney campaign as an alternative with "values."
As Politicker reports, the Campaign for American Values launched a new effort apparently aimed at former Obama supporters who oppose the president's stance on same-sex marriage. In the 30-second spot, titled "New Morning," a couple discusses how "Obama is trying to force gay marriage on this country."
"That's not the change I voted for," says one of the actors in the ad.
A "Vote Romney/Ryan" graphic then flashes across the screen as another actor says they can instead "vote for someone with values."
According to Politicker, the spot is now airing in North Carolina, where the Democratic National Convention is currently underway. Earlier this year, voters in the battleground state approved a constitutional amendment defining marriage as solely between a man and a woman, effectively banning same-sex marriage.
The day after the North Carolina amendment passed, Obama announced his support for same-sex marriage, becoming the first sitting president to do so. The president's reelection campaign has since slammed Romney for his belief that marriage should only be between a man and a woman. Earlier this week, the DNC released its 2012 platform, which includes a pro-marriage equality plank.
RealClearPolitics' latest poll averages show Romney with a slight lead over Obama in the Tar Heel State.
The Campaign for American Values super PAC is linked to Gary Bauer, a prominent conservative who served in the Reagan administration. Earlier in the presidential campaign, Bauer endorsed former Sen. Rick Santorum (R-Pa.), but threw his support behind Romney after Santorum left the race in April.