A pro-Mitt Romney super PAC released a new ad this week targeting President Obama's support of gay marriage, urging voters to look to the Romney campaign as an alternative with "values."

As Politicker reports, the Campaign for American Values launched a new effort apparently aimed at former Obama supporters who oppose the president's stance on same-sex marriage. In the 30-second spot, titled "New Morning," a couple discusses how "Obama is trying to force gay marriage on this country."

"That's not the change I voted for," says one of the actors in the ad.

A "Vote Romney/Ryan" graphic then flashes across the screen as another actor says they can instead "vote for someone with values."

According to Politicker, the spot is now airing in North Carolina, where the Democratic National Convention is currently underway. Earlier this year, voters in the battleground state approved a constitutional amendment defining marriage as solely between a man and a woman, effectively banning same-sex marriage.

The day after the North Carolina amendment passed, Obama announced his support for same-sex marriage, becoming the first sitting president to do so. The president's reelection campaign has since slammed Romney for his belief that marriage should only be between a man and a woman. Earlier this week, the DNC released its 2012 platform, which includes a pro-marriage equality plank.

RealClearPolitics' latest poll averages show Romney with a slight lead over Obama in the Tar Heel State.

The Campaign for American Values super PAC is linked to Gary Bauer, a prominent conservative who served in the Reagan administration. Earlier in the presidential campaign, Bauer endorsed former Sen. Rick Santorum (R-Pa.), but threw his support behind Romney after Santorum left the race in April.

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  • Connecticut

    Since November 12, 2008

  • Delaware

    Gay marriage law <a href="http://www.huffingtonpost.com/2013/05/07/delaware-gay-marriage-law-_n_3232771.html" target="_blank">enacted</a>, weddings to begin July 1.

  • Iowa

    Since April 3, 2009

  • Maine

    In 2012, Maine voted in favor of a ballot amendment to legalize gay marriage.

  • Maryland

    The gay marriage bill was signed into law by Gov. Martin O'Malley (D) on March 1, 2012. Opponents later gathered enough signatures to force the issue back onto the ballot in November 2012, but voters rejected the effort against gay marriage.

  • Massachusetts

    Since May 17, 2004

  • Minnesota

    Same-sex marriage bill signed into law in May. Gay marriages will begin in August.

  • New Hampshire

    Since January 1, 2010

  • New York

    Since July 24, 2011

  • Rhode Island

    Bill passed in May. Law takes effect on August 1, 2013.

  • Vermont

    Since September 1, 2009

  • Washington

    On February 13, 2012, Gov. Christine Gregoire (D) signed a law allowing same-sex marriage ceremonies to begin on June 7, 2012. The process was delayed by gay marriage opponents who gathered enough signatures to put the issue up to a state vote in November 2012. They voted to approve it on Election Day.

  • Washington D.C.

    Since March 9, 2010

  • California

    The state initially began conducting gay marriages on June 16, 2008. On November 5, 2008, however, California voters passed Proposition 8, which amended the state's constitution to declare marriage as only between a man and a woman. In 2013, the Supreme Court ruled against that law, and the state shortly thereafter began sanctioning same-sex nuptials.