High-end services and lavish benefits are the weapons of choice of marketers hoping to attract ultra-high-net-worth individuals to their products.
With the number of wealthy still rising strongly in Asia, banks have been rolling out new credit cards over the past year to capture their attention and compete for their business.
Until recently, the high-end credit card market was served primarily by American Express and its invitation-only Centurion card. But competition has heated up.
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