Students at an Alabama high school are reportedly facing disciplinary action after displaying a homophobic banner at a nationally-televised football game.

As the Mobile Press-Register reports, ESPN broadcast Spanish Fort High School's victorious 20-14 matchup against Daphne High School earlier this week. As the network's cameras scanned the crowd, a group of students was revealed to be holding up a banner reading, "Purple? Man, that's GAY" -- an apparent dig at Daphne's school colors. A second sign was also revealed to have read, "Daphne. Isn't that a girl's name?"

Still, the response to the former's implicit message after images of the sign appeared on Deadspin, Buzzfeed and other media outlets was fast and furious. Wrote Outsports' Jim Buzinski: "The gay sign is offensive, but so uncreative and lame that those holding it deserved to be mocked rather than lectured."

"Spanish Fort High’s nickname is the Toros, which is associated with bullfighting, which is glorified animal torture," added NBC Sports' Rick Chandler. "All in all, Spanish Fort fails at being a high school. Please try harder, Spanish Fort."

School district officials aren't taking the furor over the sign lightly. "It was a gimmick to get national attention, and they were successful at that," Baldwin County Schools Spokesman Terry Wilhite told Local 15. "What they wont be successful at is doing it again."

He went on to note, "After the game, the students were spoken to. And then back when school resumed the students were again spoken to by the principal and he, believe me, will carry out a disciplinary action."

Perhaps those Spanish Fort students would be best served by considering the results of a new University of Michigan study, which found that lesbian, gay, bisexual and transgender (LGBT) students who frequently heard "That's so gay" experienced emotional difficulty.

Earlier on HuffPost:

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  • Pastor Wooden Says Gay Sex Causes Gay Men To Need Diapers

  • Bryan Fischer On Why Gays Are Responsible For The Nazi Party

  • Rick Santorum: Why Gay Marriage Is Like 9/11

    Santorum<a href="http://articles.mcall.com/2004-02-25/news/3521981_1_gay-marriage-defense-of-marriage-act-amendment-process" target="_hplink"> is quoted by the <em>Allentown Morning Call</em> as saying in 2004</a>, "This is an issue just like 9/11... We didn't decide we wanted to fight the war on terrorism because we wanted to. It was brought to us. And if not now, when? When the supreme courts in all the other states have succumbed to the Massachusetts version of the law?"

  • Linda Harvey: Don't Let Gay Doctors Attend To Your Children

  • Matt Barber: 'No Evidence' Gays Are Targets Of Violence, Discrimination

  • Stacey Campfield: 'Virtually Impossible' To Contract AIDS Through Heterosexual Sex

    Tennessee's GOP State Senator Stacey Campfield <a href="http://www.huffingtonpost.com/2012/01/26/stacey-campfield-tennessee-senator-dont-say-gay-bill_n_1233697.html" target="_hplink">told HuffPost Gay Voices in January</a>: "Most people realize that AIDS came from the homosexual community -- it was one guy screwing a monkey, if I recall correctly, and then having sex with men. It was an airline pilot, if I recall." "My understanding is that it is virtually -- not completely, but virtually -- impossible to contract AIDS through heterosexual sex...very rarely [transmitted]." "What's the average lifespan of a homosexual? it's very short. Google it yourself."

  • Kevin McCullough: I Don't Believe You Can Be Gay

  • Rush Limbaugh On Why Gays Should Be Pro-Life

    <a href="http://www.wnd.com/2003/01/16871/" target="_hplink">As quoted by <em>World Net Daily</em></a>: "Imagine we identify the gene -- assuming that there is one, this is hypothetical -- that will tell us prior to birth that a baby is going to be gay. Just like a baby is gonna be redheaded and freckled and maybe tend to be overweight and so we tell the parents that, and the parents say "Nope, don't wanna give birth to that child, [it's] not gonna have a fair chance. Who wants to give birth to an overweight, freckle-faced redhead?" Bam. So we abort the kid. Well, you add to this, let's say we discover the gene that says the kid's gonna be gay. How many parents, if they knew before the kid was gonna be born, [that he] was gonna be gay, they would take the pregnancy to term? Well, you don't know but let's say half of them said, "Oh, no, I don't wanna do that to a kid." [Then the] gay community finds out about this. The gay community would do the fastest 180 and become pro-life faster than anybody you've ever seen. ... They'd be so against abortion if it was discovered that you could abort what you knew were gonna be gay babies."

  • Scott Lively: Gay-Straight Alliances Are Designed To Recruit Kids

  • Tamara Scott: Gay Marriage Leads To Eiffel Tower Marriage

  • Michele Bachmann On Gay Lifestyles

    "If you're involved in the gay and lesbian lifestyle, it's bondage," the former Minnesota senator and GOP ex-presidential candidate <a href="http://thenewcivilrightsmovement.com/michele-bachmanns-top-ten-anti-gay-quotes/politics/2011/06/02/21233" target="_hplink">is quoted as saying in 2004</a>. "It is personal bondage, personal despair and personal enslavement."

  • Tony Perkins: 'If You Want A Military That Just Does Parades,' Allow Gays To Openly Serve

  • Pat Roberston: 'Demonic Possession' Behind Homosexuality

  • James Robison: 'The Enemy' Is Using 'Glee' To Destroy America

  • Newt Gingrich: Gay Marriage A 'Perfect Example Of What I Mean By The Rise Of Paganism'

  • Daniel Lapin: Gays Should've Been Quarantined To fight AIDS

  • Pat Robertson Advises Father To Seek Ex-Gay Conversion For Gay Son

  • Bryan Fischer On How 'Poppers' And Promiscuity Causes AIDS

  • Liberty Counsel Warns That Macy's LGBT Policy Could Lead To Rape, Sexual Assault

  • Bryan Fischer: Adolf Hitler Was An 'Active Homosexual'

  • Alan Osmond: In Defense Of Reparation Therapy

    Alan Osmond, who shot to fame in the late 1960s and early '70s as one of The Osmonds, took heat in November <a href="http://www.huffingtonpost.com/2011/11/09/alan-osmond-anti-gay-article_n_1084463.html" target="_hplink">for penning an article</a> that some in the lesbian, gay, bisexual and transgender (LGBT) blogsophere deemed homophobic. In his article for<a href="http://thefamily.com/" target="_hplink"> the website The Family</a>, the 62-year-old Osmond brother, who is Mormon, not only argued that being gay is not genetic, but also comes out in defense of "reparation" therapy, which is sought by those seeking to change their sexual orientation: <blockquote>Research has NOT proved that homosexuality is genetic. Even more important, many researchers whose studies have been used to support a biological model for homosexuality have determined that their work has been MISINTERPRETED. What is clear is that homosexuality results from an interaction of social, biological, and psychological factors. These factors may include temperament, personality traits, sexual abuse, familial factors, and treatment by one's peers.</blockquote> Before noting that "treatment success rates that exceed 50 percent," Osmond continued: <blockquote>Developmental factors aside, can individuals diminish homosexual attraction and make changes in their lives? Yes. There is substantial evidence, both historical and current, to indicate this is the case.</blockquote>

  • Victoria Jackson: Homophobia Is 'Buzzword Of Liberal Agenda'

    The former "Saturday Night Live" star and now Tea Party activist sparked national furor when she <a href="http://www.huffingtonpost.com/2011/03/22/victoria-jackson-slams-glee-showbiz-tonight_n_838862.html" target="_hplink">slammed the hit show "Glee" after it featured a kiss between two gay characters</a> in a column for WorldNetDaily. In the column, Jackson wrote in response to an emotional, long awaited kiss between Kurt (Chris Colfer) and Blaine (Darren Criss). "Did you see "Glee" this week? Sickening! And, besides shoving the gay thing down our throats, they made a mockery of Christians - again! I wonder what their agenda is? Hey, producers of "Glee" - what's your agenda? One-way tolerance?" She later appeared on "Showbiz Tonight" to clarify her thoughts. "Well, it doesn't matter what I think," Jackson said. "What matters is what the Bible says. And I'm really concerned about our country because immorality is, well, let's see: secular humanism rules the airwaves, and it's stealing the innocence away from this whole generation of children. My daughter is a teenager and I can't find any show that she can watch." With that diatribe, Jackson was asked, based on her remarks, both in the column and in the interview, whether she was homophobic. "That's a cute little buzzword of the liberal agenda," Jackson smirked. "Basically, the Bible says that homosexuality is a sin."

  • Brett Ratner: Rehearsal 'Is For Fags'

    After<a href="http://www.huffingtonpost.com/2011/11/07/brett-ratner-gay-slur-apology_n_1080432.html" target="_hplink"> being asked whether he rehearses with his actors </a>before shooting a scene, the "Tower Heist" director Ratner infamously replied, "Rehearsing is for fags." The gaffe, made during a Q&A session following a "Tower Heist" screening in late 2011, seemed questionable even for the sharp-tongued Ratner, who is said to be in talks to direct an adaptation of the Broadway musical "Wicked." One audience member is said to have been so upset by the reference that they immediately left the session. Though he later resigned from co-producer of the 2012 Oscars telecast, he also apologized for the statement: "It was a dumb way of expressing myself," he wrote. "Everyone who knows me knows that I don't have a prejudiced bone in my body. But as a storyteller I should have been much more thoughtful about the power of language and my choice of words."

  • Ann Coulter Calls John Edwards A 'Faggot'

    The right wing commentator raised eyebrows from both U.S. political parties in 2007 when she stated: "I was going to have a few comments on the other Democratic presidential candidate, John Edwards, but it turns out that you have to go into rehab if you use the word 'faggot,' so I'm - so, kind of at an impasse, can't really talk about Edwards, so I think I'll just conclude here and take your questions."