CHARLOTTE, N.C. -- President Obama's campaign manager pressed convention goers Thursday to hand over any personal information they haven't already -- as well as money -- and told them the campaign this fall did not, in the end, center around the incumbent president who was set to address them later in the night.

"This election isn't about Barack Obama or Mitt Romney. It's about you," Jim Messina said, in a variation of a line from the president's own speeches.

When Obama has said the election is not about him, however, it has come across as self-deprecating. When Messina said it, there was a touch of dissonance to it, given that the point of holding the convention is to excite the Democratic base about their nominee for a second term.

But the emphasis on building a grassroots machine powered by local activists and volunteers has been Messina's obsession since he took over as campaign manager in January 2011.

Messina called the 2012 campaign, in his remarks, "the greatest grassroots organization in the history of American campaigns."

"Every morning, the first thing I read are the numbers from the day before. Not poll numbers or money. The numbers that mean something: door-knocks, conversations, registered voters," Messina said.

He boasted that North Carolina has registered more new voters than any other state. But part of the reason for that statistic might be that there are more than 100,000 fewer registered Democrats now than there were in 2008, and so the Obama campaign is making up for lost ground.

North Carolina, which Obama won in 2008, looks to be slipping away from the president in polls. And the Obama campaign lost an opportunity to register many more new voters when convention organizers moved the last night of the convention out of the over-65,000-seat Bank of America Stadium and down the street, due to weather concerns. Messina said he was "disappointed" by the move, but noted that there were multiple "watch parties" around the city for those who had had had tickets to Bank of America, and the convention screen showed video of four of those events.

Messina urged attendees to register to vote on the campaign's website, to go to a separate site to commit to vote for Obama, and to donate to the campaign via text message.

"The other guys write $10 million checks and make $10,000 bets," Messina said. "But we've made this campaign bet on you."

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  • President Barack Obama laughs with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • President Barack Obama waves with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • Joe Biden, Barack Obama

    Vice President Joe Biden and President Barack Obama wave to the delegates at the conclusion of Presdident Obama's speech at the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/J. Scott Applewhite)

  • President Barack Obama waves with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • President Barack Obama waves with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • President Barack Obama waves with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • President Barack Obama waves with his wife Michelle and his daughters Malia and Sasha after his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Charlie Neibergall)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama stands with his family, (L-R) First lady Michelle Obama, Sasha Obama, and Malia Obama during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    US President Barack Obama, First Lady Michelle Obama, daughters Malia (L) and Sasha (C) wave after Obama's acceptance speech at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Stan HONDA (Photo credit should read STAN HONDA/AFP/GettyImages)

  • Barack Obama

    President Barack Obama speaks at the Democratic National Convention in Charlotte, N.C., Thursday, Sept. 6, 2012. (AP Photo/Pablo Martinez Monsivais)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    Supporters listen as US President Barack Obama delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Brendan SMIALOWSKI (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Win McNamee/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Streeter Lecka/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: (L-R) Marian Robinson, Malia Obama, Sasha Obama, First lady Michelle Obama and Second lady Dr. Jill Biden watch as Democratic presidential candidate, U.S. President Barack Obama speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Scott Olson/Getty Images)

  • From left, Michelle Obama's mother Marian, Malia and Sasha Obama, their mother Michelle and Dr. Jill Biden, wife of Vice President Biden, listen to President Barack Obama at the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    US President Barack Obama as he delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Brendan SMIALOWSKI (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    The First family welcomes US President Barack Obama as he delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). From L-R, first row: Mother-in-law Marian Robinson, daughter Malia, daughter Sasha, First Lady Michelle Obama, Second Lady Dr. Jill Biden and Mrs.Obama's brother Craig Robinson (3rd R, second row). AFP PHOTO Brendan SMIALOWSKI (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    US President Barack Obama delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). EDITORS NOTE: Image was shot with a tilt-shift lens. AFP PHOTO Brendan SMIALOWSKI (Photo credit should read BRENDAN SMIALOWSKI/AFP/GettyImages)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama claps on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Win McNamee/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Kevork Djansezian/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Joe Raedle/Getty Images)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    First daughters Malia (L) and Sasha (C) confer as US President Barack Obama delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Robyn BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    First Lady Michelle Obama (R) looks over at daughters Malia (L) and Sasha (C) as US President Barack Obama delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Robyn BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)

  • US-VOTE-2012-DEMOCRATIC CONVENTION

    First Lady Michelle Obama (2nd R) looks over at daughters Malia (L) and Sasha (C) as US President Barack Obama delivers his acceptance to run for a second term as president at the Time Warner Cable Arena in Charlotte, North Carolina, on September 6, 2012 on the final day of the Democratic National Convention (DNC). AFP PHOTO Robyn BECK (Photo credit should read ROBYN BECK/AFP/GettyImages)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: (L-R) Malia Obama, Sasha Obama, and First lady Michelle Obama listen as Democratic presidential candidate, U.S. President Barack Obama speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • President Barack Obama waves to candidates at the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama waves on stage as he accepts the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama speaks on stage to accept the nomination for president during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • President Barack Obama applauds before his speech to the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/Lynne Sladky)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: (L-R) Malia Obama, Sasha Obama, and First lady Michelle Obama listen as Democratic presidential candidate, U.S. President Barack Obama speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: (L-R) Malia Obama, Sasha Obama, First lady Michelle Obama and Second lady Dr. Jill Biden watch as Democratic presidential candidate, U.S. President Barack Obama speaks during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: First lady Michelle Obama hughs Democratic presidential candidate, U.S. President Barack Obama on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama hugs his wife First lady Michelle Obama during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama waves on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: (L-R) Malia Obama, Sasha Obama, and First lady Michelle Obama watch as Democratic presidential candidate, U.S. President Barack Obama speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama walks on stage to join First lady Michelle Obama during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Streeter Lecka/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama walks on stage to join First lady Michelle Obama during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Streeter Lecka/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic presidential candidate, U.S. President Barack Obama walks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Justin Sullivan/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: First lady Michelle Obama introduces Democratic presidential candidate, U.S. President Barack Obama during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: U.S. Sen. Dick Durbin (D-IL) speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic vice presidential candidate, U.S. Vice President Joe Biden waves with his wife Second lady Dr. Jill Biden after speaking on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic vice presidential candidate, U.S. Vice President Joe Biden hugs his wife Second lady Dr. Jill Biden after speaking during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Chip Somodevilla/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic vice presidential candidate, U.S. Vice President Joe Biden speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Obama Accepts Nomination On Final Day Of Democratic National Convention

    CHARLOTTE, NC - SEPTEMBER 06: Democratic vice presidential candidate, U.S. Vice President Joe Biden speaks on stage during the final day of the Democratic National Convention at Time Warner Cable Arena on September 6, 2012 in Charlotte, North Carolina. The DNC, which concludes today, nominated U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Alex Wong/Getty Images)

  • Vice President Joe Biden waves as he appears on stage to address the Democratic National Convention in Charlotte, N.C., on Thursday, Sept. 6, 2012. (AP Photo/David Goldman)