Planned Parenthood Votes, an advocacy arm of the family planning provider, launched a $3.2 million television ad buy in Ohio and Virginia on Monday as part of its biggest-ever campaign effort.
The newest ad, called "Turn Back the Clock," is set to run on cable television in Northern Virginia for the next five weeks. The ad highlights Mitt Romney's opposition to the Roe v. Wade Supreme Court decision and his opposition to federal funding for Planned Parenthood.
Cecile Richards, president of Planned Parenthood Action Fund and Planned Parenthood Federation of America, spoke at the Democratic National Convention last week about the importance of continuing to fund family planning and women's health initiatives, and President Barack Obama has long supported funding for Planned Parenthood. Republicans, including Mitt Romney and his running mate, Rep. Paul Ryan (R-Wis.), oppose federal funding for Planned Parenthood because some of the organization's clinics offer abortions.
Both parties are aggressively courting women's votes ahead of the November election. Planned Parenthood Votes said it hopes women will be swayed by the knowledge that Romney and Ryan oppose abortion rights.
"The more women learn about Mitt Romney and Paul Ryan's record and positions on women's health, the more appalled they are," said Dawn Laguens, executive vice president for Planned Parenthood Action Fund and Planned Parenthood Votes. "Politics has no place in a woman's personal medical decisions. Women voters believe that, and in November their votes will reflect it."
Clarification: The $3.2 million ad buy is only part of a larger campaign; in and of itself, it is not the organization's biggest campaign, although it is their largest single ad buy. Language has been changed to address this.