This play was never not going to be talked about. It was either going to be celebrated or whomever called it was going to be castigated. In this case, fortune favored the bold.

With points hard to come by as halftime approached in the "Thursday Night Football" matchup between the Green Bay Packers and Chicago Bears at Lambeau, the home team dug deep into the playbook and pulled out a boom-bust gem that changed the tone of the game. After setting up for a field goal attempt on 4th and 26 from the Bears' 27-yard line, the Packers relied on a bit of misdirection to score the first touchdown.

Packers punter Tim Masthay took the snap and then deftly flipped the ball to reserve tight end Tom Crabtree. While Crabtree burst through a hole opened up in the right side of the line, kicker Mason Crosby peeled out to the left flank. With the Bears caught off guard, Crabtree roared all the way to the endzone to stake the Packers' to a 10-0 lead.

That's right. In a game featuring Aaron Rodgers and Jay Cutler, the first TD pass came from a punter. With 26 yards needed for the first down and the endzone 27 yards away, this play was all or nothing all the way. The Packers got it all and never really looked back, holding on for a 23-10 win.

"That's a gutsy call. It worked out." Rodgers told Alex Flanagan of the NFL Network, with what appeared to be a smirk, on the field after the game. "It worked. I mean, we had to score. Luckily, the look was perfect and it fooled them enough. I mean, he had a convoy into the endzone. That was a big play for us."

WATCH VIDEO ABOVE

Loading Slideshow...
  • Green Bay Packers' Donald Driver celebrates with fans after catching a touchdown pass during the second half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Morry Gash)

  • Green Bay Packers' Donald Driver catches a touchdown pass in front of Chicago Bears' Chris Conte (47) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Jermichael Finley (88) fumbles as he is hit by Chicago Bears' Charles Tillman (33) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. The Bears recovered the fumble. (AP Photo/Morry Gash)

  • Green Bay Packers' Tramon Williams (38) intercepts a pass in front of Chicago Bears' Brandon Marshall (15) and Charles Woodson (21) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Morry Gash)

  • Green Bay Packers' Charles Woodson intercepts a pass in front of Chicago Bears' Earl Bennett (80) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Morry Gash)

  • Chicago Bears' Devin Hester (23) is tackled by Green Bay Packers' John Kuhn on a punt return during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Morry Gash)

  • Chicago Bears' Jay Cutler (6) hands off to Matt Forte (22) during the second half of an NFL football game against the Green Bay Packers Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Mike Roemer)

  • Chicago Bears' Matt Forte (22) tries to break away from Green Bay Packers' D.J. Smith (51) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Morgan Burnett breaks up a pass intended for Chicago Bears' Kellen Davis (87) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Tramon Williams (38) is congratulated by teammate Clay Matthews (52) after Williams intercepted a pass during the first half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Tom Crabtree (83) celebrates as he scores a touchdown on a pass from punter Tim Masthay during the first half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Tom Crabtree (83) celebrates with fans after scoring a touchdown on a pass from punter Tim Masthay during the first half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Mike Roemer)

  • Green Bay Packers' Aaron Rodgers (12) talks to Chicago Bears' Jay Cutler (6) after the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. The Packers won 23-10. (AP Photo/Mike Roemer)

  • Green Bay Packers' Aaron Rodgers tosses his wristbands to fans as he runs into the locker room after the second half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. The Packers won 23-10. (AP Photo/Mike Roemer)

  • Chicago Bears' Jay Cutler walks off the field after being sacked during the second half of an NFL football game against the Green Bay Packers Thursday, Sept. 13, 2012, in Green Bay, Wis. The Packers won 23-10. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Clay Matthews (52) sacks Chicago Bears' Jay Cutler (6) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Chicago Bears' Michael Bush (29) runs during the second half of an NFL football game against the Green Bay Packers Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)

  • Green Bay Packers' Cedric Benson (32) runs during the second half of an NFL football game against the Chicago Bears Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Mike Roemer)

  • Green Bay Packers' Donald Driver catches a touchdown pass in front of Chicago Bears' Chris Conte (47) during the second half of an NFL football game Thursday, Sept. 13, 2012, in Green Bay, Wis. (AP Photo/Jeffrey Phelps)