It's possible Rita Ora -- Jay-Z's new Next Big Thing -- has already been stuck in your head. After all, she's the charming British singer who took the words "party and bullshit" from Biggie and turned them into "How We Do (Party)," a song that's catchy enough to make it the "Party in the U.S.A." for the throw-your-diamonds-in-the-sky crowd.
It's true that, like One Direction, Paloma Faith and a whole host of Brit-pop artists looking to carve out a fan base in the States, Ora is British. But that's probably the least interesting thing about her. It might be the least interesting thing to her as well. In an interview on the set of her MTV "Unplugged" taping, Ora handily dismissed the notion that some grand trend or movement was to blame for her newfound success. "I literally just think that right now, great music is coming from Britain," she said.
It makes sense that Ora's more interested in stunting around on music video sets than chatting about British artists who preceded her. When asked to name the British artist she felt paved the path for talent such as herself, she chose ... Janis Joplin.
"Was she British?" Ora asked. When informed that Joplin was, indeed, not from the U.K., she batted away the mistake by comparing the late rock singer to Madonna: "Do you know those people, they're like Madonna, all these artists who you don't think are like, who are American, like, you could think that they’re British?"
The twee boys from The Wanted and 1D are not Ora's peers. Instead, she's better placed among her label-mates -- J. Cole, Bridget Kelly, Jay Electronica and Willow Smith. Finding artists with just enough edge to be different while making conventionally appealing music is what Jay-Z's four-year-old label has done best.
Cole is a gifted lyricist who's unmistakably working in traditional rap. Bridget Kelly is a singer with lungs that make her a natural double for Alicia Keys (Kelly often sings the hook on "Empire State of Mind" when Jay-Z is touring). Smith and Electronica are a bit less traditional, if only for the former's blinding fame and preternatural swagger and the latter's unending ability to develop hype despite not having put out a single studio album (Act II: Patents Of Nobility is due out next week).
If she's lucky, though, Ora will be able to go toe-to-toe with Jay's most successful find: Rihanna. The comparisons are inevitable, but Ora rightly refuses to take them as anything but compliments. "[Jay] found her when she was around the same age," she said. "I feel like ... it's a huge compliment, really. It doesn't bother me at all ... but I do understand why. We are part of the same family, and our journeys are almost similar. I still just had my first MTV Unplugged, which is like legendary."
It's with the same nonchalance that she discusses her mentor and boss. "Ten minutes after I met [Jay], I felt like I had known him for ages," she said. "He's such a cool, cool spirit ... He's funny, and he cracks jokes. He's just like everybody else."
When Jay-Z is "just like everybody else" to you, chances are you're ready to face just about any challenge the music industry can toss your way.
RITA ORA - How We Do (Party)
Get the new album ORA on iTunes UK and IE here: smarturl.it Get "How We Do (Party)" on iTunes right now! Click here: smarturl.it More On Rita Ora on iTunes: smarturl.it Music video by RITA ORA performing How We Do (Party). (C) 2012 Roc Nation LLC
Rita Ora - Radioactive
More New Music & Videos: www.facebook.com www.facebook.com www.facebook.com Rita Ora - Radioactive [Real Song] Rita Ora - Radioactive Rita Ora - Radioactive Rita Ora - Radioactive Rita Ora - Radioactive Connect: www.facebook.com www.twitter.com Tracklist: 01. Facemelt 02. Roc The Life 03. How We Do (Party) 04. RIP (ft. Tinie Tempah) 05. Radioactive 06. Shine Ya Light 07. Love & War (ft. J. Cole) 08. Uneasy 09. Fall in Love (ft. Will.I.Am) 10. Been Lyin 11. Hello, Hi, Goodbye 12. Hot Right Now (Dj Fresh ft. Rita Ora) 13. Crazy Girl 14. Young, Single, & Sexy 15. Meet Ya
Rita Ora - RIP ft. Tinie Tempah
Get the new album ORA on iTunes UK and IE here: smarturl.it Download "RIP" on iTunes right now! Click here: smarturl.it More Rita Ora on iTunes: smarturl.it Music video by RITA ORA featuring Tinie Tempah performing RIP. (C) 2012 Roc Nation LLC
DJ Fresh ft. Rita Ora - Hot Right Now (Official Video)
Pre-order DJ Fresh's new single 'The Feeling' on iTunes (Out 23.09.12): bit.ly Pre-order the new album 'Nextlevelism' on iTunes (Out 01.10.12): bit.ly thedjfresh.com www.facebook.com www.twitter.com soundcloud.com www.youtube.com Following his #1 smash hit 'Louder' - one of 2011's biggest-selling singles - DJ Fresh is back with his new single 'Hot Right Now', featuring the vocal talents of Rita Ora. This is the official video, shot in Los Angeles and directed by Rohan Blair-Mangat The 20-year-old singer-songwriter is being hailed as the jewel in the Roc Nation crown and was signed by Jay Z after one phone call. Rita's vocals give 'Hot Right Now' a distinctive twist and the track bristles with the kind of energy and signature beats that Fresh has become known for. Now a household name and armed with the accolade of having the first dubstep/drum & bass track to top the national singles chart with 'Louder', DJ Fresh has recently raised the bar once again via a sold-out UK live tour featuring a full band (including a headline performance at Alexandra Palace in front of 6000 people), his Future Jungle EP, remixes for Katy B, Hervé and Jessie J and winning 'Best Dance Act' at this year's Urban Music Awards - and his new album is already one of the most anticipated albums of 2012. Click here to check out DJ Fresh ft. Rita Ora - Hot Right Now + Remixes www.youtube.com Click here to subscribe!! www.youtube.com 'Hot Right Now' is out now on Ministry of Sound Recordings. Ministry of <b>...</b>
Rita Ora Performs "Shine Ya Light"
Jimmy Kimmel Live - Rita Ora Performs "Shine Ya Light" Jimmy Kimmel Live's YouTube channel features clips and recaps of every episode from the late night TV show on ABC. Subscribe for clips from the monologue, the interviews, and musical performances every day of the week. Watch your favorites parts again, or catch-up on any episodes you may have missed. Website: www.jimmykimmellive.com Channel www.youtube.com Subscribe: www.youtube.com
Rita Ora Frank Ocean Swim Good BBC Radio 1 Xtra Live Lounge 2012
Rita Ora performing a cover of Frank Ocean's Swim Good in the BBC Radio 1 Xtra Live Lounge August 2012
Rita Ora "Hey Ya!" Acoustic Performance
Pre-order Rita's debut single "RIP" now iTunes (UK & Ireland) available Sunday May 6: smarturl.it Rate Rita Ora 5 stars in Rolling Stone's Women Who Rock competition! The winner gets to play at Lollapalooza and get a cover in an upcoming issue of Rolling Stone. bit.ly
Becoming Rita Ora (VEVO LIFT): Brought To You By McDonald's
Rita talks about her early days as a musician, getting her big break and getting her first record deal. See more at www.vevo.com © 2012 The single RIP is released May 6th. Click here to pre-order now! iTunes - smarturl.it YouTube: smarturl.it YouTube: smarturl.it Blogs: smarturl.it Facebook: smarturl.it Twitter: smarturl.it Rita's Website: smarturl.it
Rita Ora - Somebody That I Used To Know (Gotye & Kimbra Cover @ Radio 1's Live Lounge)
The lovely Rita Ora @ Radio 1's Live Lounge doing a cover of the song "Somebody that i used to know" By Gotye Free Download Link: hulkshare.com Follow Rita Ora on Twitter @RitaOra
Rita Ora - Love And War (Feat. J. Cole) [FULL]
For more new music: Like us on Facebook: Facebook.com Follow us on Twitter: Twitter.com Rita Ora Ft. J. Cole - Love And War Rita Ora - Love And War Rita Ora Ft. J. Cole - Love And War Rita Ora - Love And War
RITA ORA - Roc The Life (Audio)
Get the new album ORA on iTunes UK and IE here: smarturl.it Pre-order the new album "ORA" on iTunes in the UK & Ireland and get "Roc The Life" instantly! www.smarturl.it Download "How We Do (Party)" right now! Click here:smarturl.it Music video by RITA ORA performing Roc The Life. (C) 2012 Roc Nation LLC
Conor Maynard feat. Rita Ora - Better Than You (from the album Contrast)
'Contrast' Out Now on iTunes! - smarturl.it
Rita Ora Covers Destiny's Child's 'Say My Name' Live in LA
Roc Nation singer Rita Ora performs Destiny's Child's "Say My Name" live at the Viper Room in West Hollywood on April 26, 2012. www.rap-up.com
RITA ORA - RIP (Delta Heavy Remix)
Get the new album ORA on iTunes UK and IE here: smarturl.it Download "RIP" on iTunes right now! Click here: smarturl.it More Rita Ora on iTunes: smarturl.it Music video by RITA ORA performing RIP. (C) 2012 Roc Nation LLC
Also on HuffPost: