LinkedIn's Allen Blue Shares Secrets Of Success (VIDEO)

09/14/2012 05:02 pm ET | Updated Sep 14, 2012

For LinkedIn, it's all about the connections -- facilitating them, that is.

Allen Blue, LinkedIn co-founder and vice president of product management, spoke about LinkedIn's distinct mission to truly serve its users after participating in the Huffington Post-sponsored Opportunity: What Is Working jobs panel last Wednesday at the DNC.

"LinkedIn is also a very mission-oriented company," said Blue. "We really do want to make a difference for people who are looking for work, people who are looking to be great at what they do, people who are trying to make their companies better, [and for people] trying to do the work that they really love."

Blue described what he thought was a critical part of LinkedIn's approach: "What we realized was that what really mattered was the relationship between me and you. And if I reach out to you, you're not saying, 'Hey, I want to join LinkedIn,' you're saying, 'Hey, I want to join this colleague -- this person -- who I trust and respect. I want to join them and a be a part of their network and I want them to be a part of mine."

Blue went on to offer his analysis of what being a professional is all about. "Being a professional is more than just doing your job," said Blue. "Being a professional is continuing to learn new skills, to become knowledgeable about what's happening in the industry around you, to be knowledgeable about the world around you."

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