The Obama campaign touted his appointment of Supreme Court Justice Sonia Sotomayor -- and GOP presidential nominee Mitt Romney's opposition to it -- in a Spanish-language ad released on Friday targeting Latino voters in Florida.
"I want to talk to you about Supreme Court Justice Sonia Sotomayor," attorney Nydia Menéndez, who is Puerto Rican, says in Spanish in the ad, as translated by the campaign. "When she was nominated by President Obama, we all celebrated -- Puerto Ricans and all Hispanics. But Mitt Romney was opposed to Sotomayor. He offended me when he stated he would have voted against her nomination."
Even while campaigning ahead of the primary in Puerto Rico, Romney was vocal in criticizing the appointment of Sotomayor, the first Latina on the Supreme Court bench.
He lags behind Obama significantly among Latino voters, but Puerto Ricans, along with Cuban-Americans, are somewhat more likely to vote Republican. Targeting Puerto Ricans specifically, then, is an attempt by the Obama administration to cut off Romney's slightly better odds among them in Florida, although the president still holds an advantage there.
The Obama campaign also released a Spanish-language ad to air in Colorado, Nevada, Florida, Ohio and Virginia featuring Cristina Saralegui, who is sometimes called the Latina Oprah. Her ad targets Romney on the economy, saying "Romney and Ryan ask us to return to the policies that caused" the economic crisis.
Those ads come at the same time that pro-Obama super PAC Priorities USA Action and the Service Employees International Union released two Spanish-language ads. One of those ads references Romney's statements on the Dream Act, a bill to help undocumented young people that he promised to veto, his statement that he's "not concerned about the very poor" and another comment that he "likes being able to fire people" -- the last two sound bites taken out of context.
"The question for our community is: What kind of values are those?" an announcer in the same ad says.