Samsung and Apple stopped playing nice a long time ago.
Since the launch of the iPhone 5 last week, Samsung has rolled out a new print ad mocking Apple products, employees and customers -- all while touting the offerings of Samsung's flagship Galaxy S3 handset.
The ad, which ran in select newspapers over the weekend, lists some of the iPhone 5's most talked-about features: the 4-inch screen, 4G LTE connectivity, screen resolution, battery life and more. Next to these are listed the Galaxy S3's features: taller screen, 4G LTE connectivity, higher screen resolution, longer battery life, etc. Featured prominently at the top of the ad is the tagline "It doesn't take a genius," as much a dig at Apple Store employees as it is at the throngs of fanboys already reserving the new iPhone 5 in record numbers.
The ad also lists a handful of additional Galaxy S3 features that you won't find on the iPhone 5 (NFC capabilities and picture-in-picture viewing, among those); however, it mentions nothing about camera quality, which is one notable area that the new iPhone has the Galaxy S3 whipped.
LOOK: [via Gizmodo]
Apple enthusiasts have been quick to respond to Samsung's perceived "bullying." Check out the fan-made rebuttal (below), which accuses Samsung of "copying the future" in a not-so-subtle reference to a California jury's recent order that Samsung pay Apple $1 billion for infringing on mobile patents.
LOOK: [via CNET]
We've also spotted another rebuttal version mocking the Galaxy S3's supposedly cheap construction and listing several iPhone features not found on Samsung's device.
LOOK: [via HuffPost Tech U.K.]
While we doubt Apple will respond to Samsung's latest attack ad, we'd wager that this isn't the last of Samsung's mud slinging. The company has released several high-profile ads slamming the iPhone and Apple customers. Here's one for the Samsung Galaxy Note that ran during the 2012 year's Super Bowl, not long after the release of the iPhone 4S.
Want a more unbiased look at how these phones really stack up to one another? Take a look at our chart comparing the specs of the iPhone 5 to those of the Galaxy S3, the Lumia 920 and the iPhone 4S. Then, have a look through our gallery featuring the 9 things that have changed more than the iPhone.
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This is most the obvious and the most packed with irony, given that Apple is <a href="http://www.huffingtonpost.com/2012/08/24/apple-samsung-lawsuit-verdict_n_1829268.html?1345857263&utm_hp_ref=technology" target="_hplink">suing</a> Samsung in every country it can. The new, larger iPhone -- with a 4-inch display vs. the 3.5-inch display on all older models -- is closer in size to the 4.8-inch span on the Galaxy S III's screen. Was Apple's decision to up the iPhone's screen real estate a response to the popularity of Samsung's plus-sized and popular handsets?
Google, which makes the operating system the Galaxy smartphones run on, is also embroiled in spat with the iPhone maker. Apple snidely decided to make <a href="http://www.huffingtonpost.com/2012/06/11/apple-debuts-maps-app_n_1587726.html" target="_hplink">its own map app for iOS 6</a>, which ships on the iPhone 5; Google Maps won't be preloaded onto iOS 6 devices. (Users can still go to the App Store and download it themselves.) Apple touts Maps as being <a href="http://www.apple.com/iphone/features/" target="_hplink">smooth and responsive,"</a> implying that Google Maps left something to be desired.
HTC And Nokia
So the new iPhone can take panoramic photographs, huh? Where have we seen that before? Oh right: Both HTC and Nokia smartphones. Nokia's new Lumia 920 comes with a camera setting that lets users <a href="http://reviews.cnet.com/8301-19512_7-57510802-233/iphone-5-vs-galaxy-s3-vs-lumia-920-by-the-numbers/" target="_hplink">create panorama shots of their surroundings</a>; HTC Windows Phones have come with a similar tool into the camera software "for some time now," <a href="http://www.pocket-lint.com/news/44983/nokia-creative-studio-for-windows-phone" target="_hplink">according to Pocket-lint</a>. (Image courtesy of Apple.)
Another nifty photo-related feature of the iPhone 5 is the ability to seamlessly share pictures with your friends. "The Shared Photo Streams feature is arguably the most practical addition, since previously sharing photos by email limited users to sending 5 photos at a time," <a href="http://techcrunch.com/2012/09/12/apple-shows-off-panoramic-photos-better-photo-sharing-in-new-iphone/" target="_hplink">explains TechCrunch</a>. "MMS'ing photos is also not ideal." But text and email's limitations haven't stopped iPhone users from sharing photos. Instagram didn't get to 100 million users by being a bad alternative for publishing mobile pics. There are also plenty of photo-sharing app out there, with smaller but devoted user bases than Instagram's. (Photo courtesy of <a href="http://www.engadget.com/2012/09/12/iphone-5-hands-on-video-details/" target="_hplink">Engadget</a>)