VIENNA, Sept 17 (Reuters) - McDonald's Corp, the world's number one hamburger chain, will launch two noodle offerings in Austria this week in a world premiere to test consumer demand for the Asian dish, it said on Monday.
"McNoodles" will go on sale at its Austrian restaurants from Thursday in a test set to last two to three months, a spokeswoman said.
The meals feature noodles with vegetables, chicken, salad and either sweet-and-sour or curry sauce, and will cost around 4.99 euros ($6.56).
The company said it hoped to tap a trend toward noodle dishes and show off its ability to innovate by launching the products, which it will import from Thailand.
"We have worked intensively for more than one and a half years in Asia and Austria on development," Hans-Christian Jurceka, product development specialist at McDonald's Austria, said in a statement.
Three-quarters of the products sold by McDonald's Austria are developed locally, and the spokeswoman said the latest experiment was prompted by the growing popularity of noodle dishes here.
U.S.-based McDonald's has 179 restaurants in Austria that generated sales of 515 million euros last year.
Also on HuffPost:
10: Chick-fil-A, $4,051,000,000
Although Chick-fil-A has recently found itself <a href="http://www.huffingtonpost.com/2012/07/30/chick-fil-a-brand-approval-rating-anti-gay-controversy_n_1719359.html" target="_hplink">embroiled in social controversy</a>, it managed to make the top ten in 2011.
9: KFC, $4,500,000,000
Although KFC lost 275 locations last year, they still managed to remain in the top ten in 2011.
8: Pizza Hut, $5,500,000,000
Pizza Hut came out on top in a <a href="http://www.huffingtonpost.com/2011/07/27/pizza-hut-ads_n_911106.html#s316917&title=Super_Sincere" target="_hplink">study on ad effectiveness in 2011</a>. An ad for the chain's Ultimate Stuffed Crust Pizza made consumers the hungriest.
7: Dunkin' Donuts, $6,500,000,000
With 115 new locations, Dunkin' Donuts had the second largest location growth in 2011 (beaten by Subway by an insane margin -- they opened 872 new locations).
6: Taco Bell, $7,000,000,000
Taco Bell's 2011 started out turbulently, with a well-publicized lawsuit surrounding the content of their beef. They counteracted the suit with (among other measures) <a href="http://www.huffingtonpost.com/2011/01/28/taco-bell-beef-meat-lawsuit-ads_n_815303.html" target="_hplink">full page ads in the <em>New York Times</em> defending their meat</a>, managing to right the ship and have a great year -- even before the launch of this year's famous <a href="http://www.huffingtonpost.com/2012/06/05/doritos-locos-most-popular_n_1571160.html" target="_hplink">Doritos Loco Taco</a>.
5: Burger King, $8,400,000,000
Burger King hopped on the avocado band wagon last year, which was only one of many changes the chain underwent, including the <a href="http://www.huffingtonpost.com/2011/08/19/burger-king-de-thrones-king_n_931208.html" target="_hplink">dethroning of their mascot, The King</a>.
4: Wendy's, $8,500,000,000
It seemed likely that <a href="http://www.huffingtonpost.com/2012/03/19/wendys-burger-king-number-two_n_1364514.html" target="_hplink">Wendy's would dethrone Burger King to become the second biggest burger chain in the U.S.</a> -- and it turns out, they totally did.
3: Starbucks, $9,750,000,000
Starbucks closed the most locations of any of the chains in the top ten last year, shuttering 310 locations. In 2011 the chain also <a href="http://www.huffingtonpost.com/2011/01/17/starbucks-new-size-trenta-graphic_n_810083.html" target="_hplink">rolled out its insane, 31oz Trenta size</a>.
2: Subway, $11,400,000,000
Subway was recently crowned both <a href="http://www.huffingtonpost.com/2012/05/10/best-fast-food-restaurants_n_1507319.html" target="_hplink">America's favorite fast food restaurant</a> and its <a href="http://www.huffingtonpost.com/2011/03/07/worlds-largest-restaurant-chain-subway_n_832511.html" target="_hplink">biggest chain</a>. Opening 872 new locations in 2011, their total number of U.S. locations rose to 24,722, nearly beating McDonald's and Starbucks combined.
1: McDonald's, $34,172,000,000
Well, no surprise here, right? While no longer the largest fast food chain in America, McDonald's is surely the most successful -- their 2011 U.S. revenue beats Subway and Starbucks' totals combined. A recent American Consumer Satisfaction Index survey revealed that the chain is, however, <a href="http://www.huffingtonpost.com/2012/06/21/mcdonalds-low-customer-satisfaction_n_1615606.html" target="_hplink">at the bottom in terms of customer satisfaction</a>, so McDonald's may not reign forever.