Next from the gentleman's magazine Playboy's empire: a wine club.

playboy wine club

After striking a deal with internet wine merchant Barclay's Wine, Playboy Enterprises has launched the Playboy Wine Club, which offers U.S. customers wine selections from boutique vineyards around the world.

Customers have the choice of purchasing individual bottles on the club's web site -- they range in price from $13 to $150 -- or subscribing to a 12-bottle, quarterly delivery program called the Playboy Wine Encounter. Other special offers are branded with names like "Gentlemen Prefer Blondes," "Playboy Blind Date" and "Variety is the Spice of Life."

But aside from some cheeky collection names, the Playboy Wine Club is more about the wine and less what's inside Playboy's pages. AdAge spoke with Barclay's CEO Robert Imeson, who stressed that the wine club is meant to play up "the Playboy concept is approachable luxury":

"The new Playmate is the girl at the table not the girl on the table. We're not breaking rules, we are living beyond them. It's a much different concept than historically what people might think."

In a press release, Playboy Enterprises stresses that the wine club will be all about the "Playboy lifestyle":

"We carefully select a handful of wines that represent the essence of the Playboy brand - delightfully jovial, indulgent and carefully crafted -- while catering to the consumer's desires to celebrate life and live it with a little style," said Scott Flanders, CEO of Playboy Enterprises.

AdAge also writes that the move comes as magazines -- including Playboy -- continue to search for alternate forms of revenue.

This isn't Playboy Enterprise's first foray into the wine world. In 2008, the magazine offered wines featuring vintage Playboy covers on their labels. This is its first wine club.

Also on HuffPost:

Loading Slideshow...
  • DRC

    No it is not a hip-hop group, it’s the single most sought after domain in all of <a href="" target="_hplink">Burgundy</a>, and all of the world for that matter. <a href="" target="_hplink">The Domaine de la Romanee Conti</a> has long produced some of the finest Grand Cru Burgundy, but lately its wines have reached dizzyingly high prices. These are wines that require a bit of age on them to show their full potential. You can get a glimpse of that after just a handful of years in lesser vintages, but it’s still going to cost you. How much? Consider the following prices for DRC’s low, medium and high priced bottlings in a good vintage, a great vintage and a mature vintage! <a href="" target="_hplink">DRC Echezeaux</a>: 2004 - $700 2009 - $900 1990 - $1,200 <a href="" target="_hplink">DRC La Tache</a>: 2004 - $1,700 2009 - $3,200 1990 - $6,000 <a href="" target="_hplink">DRC Romanee Conti</a>: 2004 - $11,000 2009 - $14,000 1990 - $18,000 You wanted bucket list wines, now you got them! Photo courtesy of <a href="" target="_hplink">Norman27</a> via Flickr/cc

  • Le Pin

    Burgundy is the reigning champ of bucket list wines, but <a href="" target="_hplink">Bordeaux</a> is not far behind. Many people might think of Petrus as the ultimate Bordeaux bucket list entry, but the minuscule quantities of <a href="" target="_hplink">Le Pin</a> make it both harder to find and more expensive, two qualifications that make it ideally suited for this list. Once again, prices for an average vintage, a great vintage and a mature vintage leave us all feeling a little poorer than we might actually be. <a href="" target="_hplink">Le Pin Pomerol</a>: 2001 - $2,300 2010 - $2,500 1990 - $4,500 Photo courtesy of <a href="" target="_hplink">Megan Mallen</a> via Flickr/cc

  • Krug Clos d' Ambonnay

    Staying in France for just a moment, let’s take a look at the ultimate luxury wine: <a href="" target="_hplink">Champagne</a>. Why would I characterize Champagne like this? For the most part, Champagne is a blend designed for consistency and thus it tends not to express terroir or vintage character, two traits that are essential for truly great wine. On the other hand, single vineyard vintage Champagne does show both, but you’ll need to pony up the Benjamins if you want to add this wine to your bucket list. <a href="" target="_hplink">Krug</a> is one of the greatest Champagne houses, Clos d’Ambonnay one of the greatest vineyards. Put them together and we’re talking mortgage payment folks. There have only been three vintages made of Krug Clos d’Ambonnay. At this price, how can you blame the folks at Krug? A tight supply is the best way to maintain a floor on pricing, and that is one hand-rubbed, old growth forest Mahogany floor if I’ve ever seen one. <a href="" target="_hplink">Krug Clos d’Ambonnay</a>: 1995 - $3,500 1996 - $2,200 1998 - $1,800 Photo courtesy of <a href="" target="_hplink">grazzc</a> via Flickr/cc

  • Vega Sicilia Unico

    I now turn to <a href="" target="_hplink">Spain</a>, if only because I’ve already mentioned several Italian wines in a previous bucket list email. Spain is a great source of value wines, though over the past several years, its top end wines have begun to receive much more attention from wine lovers and bucket list makers. For the most part, this is a new development. One Spanish wine, <a href="" target="_hplink">Vega Sicilia</a>, has long been recognized as one the nation’s top wines. Perhaps there are more contenders for that title today, but if you go back a few vintages you’ll find that Vega Sicilia was once the undisputed star of the Spanish wine scene. While Vega Sicilia doesn’t quite reach the heights of the truly ridiculously priced wines today, it’s a candidate to make it there someday soon. Vega Sicilia is a late release wine, so I’m listing the current release 2002, a modestly mature 1990 and the monumental 1968. <a href="" target="_hplink">Vega Sicilia Unico</a>: 2002 - $380 1990 - $350 1968 - $1,200 Photo courtesy of <a href="" target="_hplink">Escuela de Catas</a> via Flickr/cc

  • Bruno Giacosa Collina Rionda Barolo Riserva

    Unlike the previous wines on this list, <a href="" target="_hplink">Bruno Giacosa Barolo Collina Rionda Riserva</a> is no longer produced. For a high roller bucket list, that’s just another reason to make the cut. Simply put, this is one of the best wines ever produced anywhere. The 1989 can be a simply profound wine that every wine lover should try at least once in his or her life, but you better hurry. Only a few bottles were ever produced and most of them have probably been consumed already. You can get a taste of the greatness of Collina Rionda in the hands of Giacosa by checking out the non-reserve 1993 bottling, but to get the full experience you’re going to have to dig deep for one of the heavyweight greats. <a href="" target="_hplink">Bruno Giacosa Collina Rionda Barolo</a>: 1993 - $250 <a href="" target="_hplink">Bruno Giacosa Collina Rionda Barolo Riserva</a>: 1990 - $900 1989 - $1,500 1978 - $1,500 Photo courtesy of <a href="" target="_hplink">Norman27</a> via Flickr/cc

  • Want To Learn More?

    Interested in seeing GDP's second French wine bucket list? <a href="" target="_hplink">Click here and see if any of these make your list too</a>! Read more wine news and reviews at <a href="" target="_hplink"></a>. You might also like:</em> - <a href="" target="_hplink">Sour Beers for Wine Lovers</a> - <a href="" target="_hplink">Pairing Rosé</a> - <a href="" target="_hplink">Red Wines for Summer</a>