Umami Burger announced the arrival of their gluten-free Loco Moco Burger with a delicious photo post on their Facebook wall Wednesday. Instead of brioche buns, the Loco Moco beef burger is sandwiched between two rice patties, topped with a fried egg and drizzled with a chicken demi-glaze.

Unfortunately for the local burger chain, the dish could be a non-starter for many Angelenos who happen to be Spanish speakers.

Umami's Loco Moco burger is a play on the Loco Moco, a classic Hawaiian "plate lunch" that typically consists of a beef patty and fried egg over white rice, drowned in brown gravy. But importing the island-style dish to LA resulted in a pretty funny culture clash on Umami Burger's facebook wall. Some fans who had never heard of the traditional Loco Moco pointed out that the word "moco" means "snot" or "boogers" in the Spanish language, and we all know what "loco" means.

"Revise name," suggested one fan. "The booger burger?" asked another. Doh!

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Photo courtesy of Facebook: Umami Burger


Hopefully Angelenos won't be put off by the potentially disgusting name. Traditional Loco Mocos are arguably the very definition of island comfort food, and we're guessing Umami's burger will hit the spot for both homesick Hawaiians and ravenous stoners.

Rest assured that for people who actually have celiac disease, the rice cakes won't spend any time on a grill that also toasts the regular buns. In response to a concerned customer's question, an administrator for Umami Burger's Facebook page writes, "we make sure the rice is NOT cooked on the grill with the regular buns. It should be completely gluten free and safe for Celiacs."

In keeping with the chain's tradition of reserving signature dishes for certain branches, the Loco Moco will only be available at Umami Burger in The Grove.

h/t LAist

Related on HuffPost:

Check out the pictures in the slideshow below of burgers from nine new restaurants around town.
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  • Plan Check

    <a href="http://www.plancheckbar.com/" target="_hplink">Plan Check</a> 1800 Sawtelle Blvd Los Angeles, CA 90025 Pictured: The Plan Check Burger - Akaushi red wagyu beef, Americanized dashi cheese, ketchup lether, mixed pickles, crunch bun. $10

  • Spice Table

    <a href="http://www.thespicetable.com/" target="_hplink">Spice Table</a> 114 S. Central Ave. Los Angeles, CA 90012 Pictured: The Spice Table Cheeseburger - Ground short rib, curried pickled cucumbers, fried shallots, mustard aioli,sambal, lettuce, tomato and Kraft American Cheese. $13

  • Short Order

    <a href="http://www.shortorderla.com/" target="_hplink">Short Order</a> 6333 W. 3rd st. Stall #110 Los Angeles, CA 90036 Pictured: Nancy's Backyard Burger - Nancy Silverton's dry-aged beef blend, North Country Smokehouse applewood bacon, Comte, avocado, heirloom tomatoes, onion, iceberg lettuce, spicy mayo. $14

  • Mess Hall

    <a href="http://www.messhallla.com/">Mess Hall</a> On the corner of Los Feliz Blvd. and Hillhurst Ave. Pictured: "Mess" Burger - slow onions, Vermont cheddar, B&B pickles, smokey sauce, brioche, fries, according to food blog <a href="http://www.kevineats.com/2012/09/messhall-los-angeles-ca.html" target="_hplink">KevinEats</a>. $15

  • Black Hogg

    <a href="http://blackhogg.com/" target="_hplink">Black Hogg</a> 2852 W. Sunset Blvd. Los Angeles, CA 90026 Pictured: Lamb Burger - Onetik bleu, fries. $17

  • Industriel

    <a href="http://industrielfarm.com/">Industriel</a> 609 South Grand Ave Los Angeles, CA 90017 Pictured: Industriel Burger - Roquefort fondue, bacon, balsamic onion, arugula, brioche. Available during Lunch and Brunch. The restaurant will also offer the burger as a dinner special Tuesday in honor of National Cheeseburger Day for $14, or $17 with choice of Warsteiner Dunkle or Kronnenberg 1664 beer option.

  • Towne

    <a href="http://towne-la.com/" target="_hplink">Towne</a> 705 W. 9th St. Los Angeles, CA 90015 Pictured: Ground Brisket Burger - onion marmalade, Tellagio, pretzel bun. $12

  • Fusion Burger

    <a href="http://fusionburgersla.com/" target="_hplink">Fusion Burger</a> 5933 York Boulevard, Los Angeles, CA 90042 Pictured: The House Burger - Home thousand island, green leaf lettuce, oven dried tomatoes, pancetta, cheddar cheese. $9

  • Fuku Burger

    <a href="http://www.fukuburger.com/" target="_hplink">FUKU BURGER LA</a> 1634 Cahuenga Boulevard Los Angeles, CA 90028 Pictured: Standard Fuku Burger - Fuku patty, Tillamook cheddar cheese, lettuce, tomato, picked red onions, Fuku sauce and wasabi mayo. $9 Sumo burger - supersize any burger (to 2/12 pounds) at Fuku Burger $40. If guests finish it within 10 minutes, the burger is complimentary and they also receive a free t-shirt and the chance to win "Fuku for life."