President Barack Obama's reelection campaign is making sure that every last voter has heard Mitt Romney's 47 percent comments, releasing a new ad on Thursday that contrasts the GOP nominee's controversial words with images of Americans representing "the 47 percent" he spoke of. According to recent polling, the firestorm over Romney's remarks has already hurt his standing in swing states.
The audio for the Obama ad, titled "My Job," is lifted entirely from the video secretly recorded at a private fundraiser in May. The tactic is similar to one the Obama campaign employed when focusing scrutiny on Romney's tax returns: The earlier ad used Romney's rendition of "America the Beautiful" as a soundtrack and has been called the most effective spot of this electoral cycle.
"There are 47 percent of the people who will vote for the president no matter what ... who are dependent upon government, who believe that they are victims, who believe that government has a responsibility to care for them, who believe that they are entitled to health care, to food, to housing, to you-name-it," Romney said in the fundraiser video.
The ad closes with Romney stating, "And so my job is not to worry about those people. I'll never convince them they should take personal responsibility and care for their lives."
The spot will air in New Hampshire, Virginia, Florida, Ohio, Iowa, Nevada and Colorado. The campaign released another ad Thursday in the same battleground states, featuring the president making a two-minute pitch for what he calls a "new economic patriotism."
Andrea Saul, a spokeswoman for the Romney campaign, issued the following statement in response to the new 47-percent ad: "President Obama's policies have devastated the middle class -- unemployment remains chronically high, poverty has increased, and incomes have fallen. This election presents a clear choice between the government dependency of Barack Obama and Mitt Romney's vision of economic freedom. Mitt Romney's plan for a stronger middle class will create more jobs and more take-home pay, helping all Americans by spurring economic growth, creating 12 million jobs, and getting the economy on the right track again."
Obama's team has publicly stated that the 47-percent comments will be a big part of its messaging leading up to Nov. 6. This is the campaign's third ad on the subject, which the president has also incorporated into his stump speech while campaigning across the country.
The Pro-Obama super PAC Priorities USA Action has launched a radio ad campaign of its own targeting Romney over the 47 percent, in collaboration with the American Federation of State, County and Municipal Employees. The first radio ad will run in the swing states Ohio and Virginia beginning this week as part of a $1.25 million ad buy -- the largest radio ad buy for any outside group this cycle.
This story has been updated with comment from the Romney campaign.
Birth Certificate -- "Born In The USA"
<a href="http://www.huffingtonpost.com/2011/04/27/obama-birth-certificate-r_n_854248.html" target="_hplink"><strong>(April 27, 2011) --</strong></a> The White House <a href="http://www.whitehouse.gov/blog/2011/04/27/president-obamas-long-form-birth-certificate" target="_hplink">released</a> President Barack Obama's "long form" birth certificate, adding documentation to a longstanding discussion over his ability to serve as commander in chief. "We do not have time for this kind of silliness," Obama said. "We have better stuff to do. I have got better stuff to do. We have got big problems to solve." (JEWEL SAMAD/AFP/Getty Images)
Osama Bin Laden Killed -- "Tonight, Tonight"
<a href="http://www.huffingtonpost.com/2011/05/01/osama-bin-laden-dead-killed_n_856091.html" target="_hplink"><strong>(May 1, 2011)</strong></a> -- In a televised address to the nation, Obama announces that Osama bin Laden is dead. His death was the result of a U.S. operation launched today in Abbottabad, Pakistan, against a compound where bin Laden was believed to be hiding. "[T]oday's achievement is a testament to the greatness of our country and the determination of the American people," Obama proclaimed. (Photo by Pete Souza/The White House via Getty Images)
Debt Ceiling Deal -- "Gold On The Ceiling"
<a href="http://www.huffingtonpost.com/2011/08/02/obama-debt-ceiling-deal-jobs_n_916285.html" target="_hplink"><strong>(Aug. 2, 2011) --</strong></a> After the Senate passed a bill to raise the debt limit, Obama pleaded with Congress to shift their attention to jobs. "I will urge them to immediately take some steps -- bipartisan, common-sense steps -- that will make a difference; that will create a climate where businesses can hire, where folks have more money in their pockets to spend, where people who are out of work can find good jobs," he said. (Photo by Brendan Smialowski/Getty Images)
Don't Ask Don't Tell -- "Don't Stop Believin'"
<a href="http://www.huffingtonpost.com/2011/09/20/barack-obama-dont-ask-dont-tell-repeal-statement_n_971662.html" target="_hplink"><strong>(Sept. 20, 2011) --</strong></a> As the ban on gays serving in the military came to an end, Obama hailed the fresh start, celebrating the fact that "patriotic Americans in uniform will no longer have to lie about who they are in order to serve the country they love." (Photo by Brendan Hoffman/Getty Images)
Iraq War To End -- "Homeward Bound"
<a href="http://www.huffingtonpost.com/2011/10/21/obama-iraq-troop-withdrawal_n_1024108.html" target="_hplink"><strong>(Oct. 21, 2011) --</strong></a> Obama announced that all U.S. troops will be out of Iraq by 2011, fulfilling a promise that dated back to his campaign. "As a candidate for president, I pledged to bring the war in Iraq to a responsible end," Obama said. "So today I can report that, as promised, the rest of our troops in Iraq will come home by the end of the year." (Photo credit should read JIM WATSON/AFP/Getty Images)
Singing Al Green's "Let's Stay Together"
<a href="http://www.huffingtonpost.com/2012/01/20/obama-al-green-apollo-theater_n_1218070.html" target="_hplink"><strong>(Jan. 20, 2012) --</strong></a> During a fundraiser at Harlem's historic Apollo Theater, Obama delivered a memorable musical message to his donors. With Rev. Al Green in attendance, Obama sang part of Green's hit song "Let's Stay Together," drawing strong applause from the crowd.
Singing Robert Johnson's "Sweet Home Chicago"
<a href="http://www.huffingtonpost.com/2012/02/21/obama-sings-sweet-home-chicago_n_1292576.html" target="_hplink"><strong>(Feb. 21, 2012) --</strong></a> Days after his Al Green rendition, Obama flexed his vocal chords again with a hometown favorite. The East Room of the White House had its blues fix filled when the president started swinging "Sweet Home Chicago."
Gay Marriage -- "Can't Fight This Feeling"
<a href="http://www.huffingtonpost.com/2012/05/09/obama-gay-marriage_n_1503245.html" target="_hplink"><strong>(May 9, 2012) --</strong></a> In a sit-down interview with ABC's Robin Roberts, Obama explained his evolution on the issue, affirming his support for gay marriage. "[A]t a certain point I've just concluded that for me personally it is important for me to go ahead and affirm that I think same sex couples should be able to get married," he said.
Immigration -- "With Arms Wide Open"
<a href="http://www.huffingtonpost.com/2012/06/15/obama-immigration-order-deportation-dream-act_n_1599658.html " target="_hplink"><strong>(June 15, 2012) --</strong></a> The Obama administration addressed America's immigration issue, announcing that it will halt deportations and grant work permits to young individuals eligible for Dream-Act benefits. "They pledge allegiance to our flag," Obama said. "They are Americans in their hearts, in their minds, in every single way but one: on paper."(Photo by Alex Wong/Getty Images)
Health Care Reform -- "Beautiful Day"
<a href="http://www.huffingtonpost.com/2012/06/28/supreme-court-health-care-decision_n_1585131.html" target="_hplink"><strong>(June 28, 2012) --</strong></a> After weeks of speculation that Obama's signature piece of legislation could be overturned, the Supreme Court ruled that the Affordable Care Act's individual mandate is constitutional. "It should be pretty clear that I didn't do this because it's good politics," <a href="http://www.huffingtonpost.com/2012/06/28/obama-health-care-ruling_n_1632953.html" target="_hplink">Obama said</a>. "I did it because it's good for the country." (Photo by Alex Wong/Getty Images)