Apple chief executive Tim Cook apologized Friday to customers for the widely criticized debut of his company's Maps app.

But to map developers, Cook could have simply said: "You’re welcome."

Apple's maps miscue has created a unique opportunity for lesser-known mapmakers to gain wider exposure. Several developers have reported spikes this week in downloads of their apps in Apple's App Store. Some have touted their services in blog posts or offered special promotions to capitalize on a rare moment when mobile phone users are seeking mapping alternatives.

Even Cook suggested on Friday that consumers should try other mapping services while Apple improves its own.

Analysts say mapmakers could stand to benefit from Apple's misfire in two ways. Apple may decide to partner with them to help fix gaps in its new application, or iPhone users may discover other maps by chance while looking for new options and continue using the applications.

"People used to be happy with the maps on their phones," said John Musser, founder of ProgrammableWeb, which tracks mobile app developers. "Now clearly people are frustrated with Apple maps and looking for alternatives, so there are opportunities for the smaller guys."

That opportunity arose last week when Apple unveiled its new mobile operating system, iOS 6. The platform did not feature the popular Google-built maps app. Instead, Apple released its own Maps app, which has been criticized for mislabeling cities and landmarks and not providing transit directions, among other things. Google is reportedly working on a version of its Maps app for iOS 6, but that is still months away.

The flaws with Apple Maps have sent iPhone users scrambling for other mapping options. Some have taken to Twitter to publish their discoveries.

One Twitter user wrote on Wednesday: “iOS 6 Maps silver lining: I discovered @LumaticInc’s elegant ‘City Maps” app for public transit. Huge step up from transit on Google Maps.”

Another wrote: “Dear frustrated #iPhone5 Apple maps users, I use @Telenav and @Scout on #iPhone4S -- they’re your map friend :)”

The negative reaction to Apple Maps has given the startup Lumatic the kind of exposure that no amount of marketing could have achieved, said the startup's chief executive, Scott Rafer.

The company creates mobile maps for pedestrians, cyclists and public transit users in 27 cities. But over the past week, Rafer said that frustrated iPhone users have sent him their zip codes and asked if Lumatic can add their town to its mobile maps.

"I want to exploit the hell out of this," Rafer said. "There is a crazy opportunity for us."

Some developers are hoping to capitalize on the attention by offering special promotions. This week, TeleNav said it would extend a free offer for its premium mapping app, called Scout, which offers turn-by-turn instructions with or without cellular reception. The app normally costs $25 in Apple's App Store.

"It seems to be working well," said Dariusz Paczuski, vice president of products for TeleNav. "We've seen downloads increase over the past few week."

Other companies have sought to remind iPhone users that they also offer a mapping service.

Bing proclaimed on its blog this week that its "apps have the essential search and mapping functionality you need.” And Foursquare released an update of its iPhone app this week, calling it "The Perfect Map." In a blog post, Foursquare said "we can also give you tailored suggestions instead of one size-fits-all results."

Foursquare did not mention Apple's Maps or other map developers by name. A Foursquare spokesperson said its updated app "has been in the works for a while."

Musser, of ProgrammableWeb, suggested that mapmakers -- both big and small -- should do everything they can to take advantage of this sudden public attention on mobile navigation.

“Put on your marketing hat and get out there and think of all the ways you can promote your app,” he said. “There’s never been a better time to get your name out there.”

Earlier on HuffPost:

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  • Trippy

    ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a> tweeted it best: "Doing LSD was one of the most important things I've done in my life." --Steve Jobs From: ‏<a href="https://twitter.com/jsjohnst/status/248777036586434561" target="_hplink">@jsjohnst</a>

  • Bird's Eye View

    The Statue of Liberty is looking a little... flat. From: <a href="https://twitter.com/davidgustav/status/248501912780034049/photo/1" target="_hplink">@davidgustav </a>

  • The 'Piccadilly Circus Massacre'

    Well... at least it kind of looks like art? Form: <a href="https://twitter.com/Reggington/status/248769785985376257/photo/1" target="_hplink">@Reggington</a>

  • Close!

    But no cigar. From: <a href="http://theamazingios6maps.tumblr.com/post/31933298818/close" target="_hplink">The Amazing iOS 6 Maps</a>

  • Satellite Deficiency

    If you squint, you can <em>almost</em> see... no, nevermind. From: <a href="http://theamazingios6maps.tumblr.com/post/31926970760/my-university-just-doesnt-exist-sam" target="_hplink">The Amazing iOS 6 Maps</a>

  • Cloudy With A Chance Of No Direction

    <em>Definitely</em> helpful. From: <a href="http://theamazingios6maps.tumblr.com/post/31921226163" target="_hplink">The Amazing iOS 6 Maps</a>

  • The Brooklyn Bridge Is Falling Down, Falling Down

    @fromedome calls this "#ios6pocalypse," and we agree. From: <a href="https://twitter.com/fromedome" target="_hplink">@fromedome</a>

  • Only An Island Away

    According to Apple Maps, the city of Hong Kong is not actually on Hong Kong Island (because that makes sense...). From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Where's The Train?

    London's Paddington Station no longer exist. From: <a href="http://www.ausbt.com.au/6-reasons-travellers-should-be-wary-of-apple-maps-in-ios-6" target="_hplink">Australian Business Traveller</a>

  • Boston's Melting

    Maybe Apple's just giving us a glimpse of what Boston will be like after global warming. From: <a href="http://theamazingios6maps.tumblr.com/post/31923394035/i-93-at-the-zakim-bridge-in-boston-never-knew-it " target="_hplink">The Amazing IOS 6 Maps</a>

  • Wherever You Are..

    ..is obviously not importnat. From: <a href="http://theamazingios6maps.tumblr.com/" target="_hplink">The Amazing iOS 6 Maps </a>

  • Woolworths Is Back In Business!

    Wait, no? Apple Maps, you disappoint grandmothers everywhere... From: <a href="http://theamazingios6maps.tumblr.com/post/31931119956/look-whos-back-in-business" target="_hplink">The Amazing iOS 6 Maps</a>

  • Duplicated Diaoyu Islands?

    One for China, and one for Japan. From: <a href="https://twitter.com/samuel_wade/status/248710189820280832" target="_hplink">@samuel_wade</a>

  • Dear Tourist, Good Luck

    Don't even try searching for a location in Japan, as the country's data seems to be widely unavailable. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#8-" target="_hplink">Phone Arena</a>

  • Did The Sears (Willis) Tower Shrink?

    Nope, the buildings of Chicago (and other cities) are just mislabeled. #NBD From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#5-" target="_hplink">Phone Arena </a>

  • Spelling Fail

    The capital of Ukraine can be spelled Kiev or Kyiv... but definitely not Kylv. From: <a href="http://www.phonearena.com/news/10-fails-found-in-Apple-Maps_id34699#3-" target="_hplink">Phone Arena </a>

  • To Be, Or Not To Be?

    Shakespeare's birthplace Stratford Upon Avon will <em>not</em> be, as Apple Maps has completely erased this town. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html" target="_hplink">Huffington Post UK</a>

  • Lost Apple Store

    In Australia, one Sydney Apple Store is listed on the wrong side of the road. Compared to other Apple Maps mistakes, this isn't too big of a deal -- but c'mon, it's the Apple Store. From: <a href="http://www.huffingtonpost.co.uk/2012/09/20/apples-ios-6-maps-app-fails_n_1899603.html#slide=1546612" target="_hplink">Huffington Post UK </a>

  • London's Lookin' Good...No It's Not

    "What a crock of shit," <a href="https://twitter.com/loopingstar?tw_i=248501412332437504&tw_e=screenname&tw_p=tweetembed" target="_hplink">@loopingstar</a> says of his blurry hometown's new map. From: <a href="https://twitter.com/loopingstar/status/248501412332437504" target="_hplink">@loopingstar</a>

  • Brooklyn Bridge a shadow of its former self

    <a href="http://www.huffingtonpost.com/social/lynnfoss126"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/lynnfoss126">lynnfoss126</a>:<br />

  • LondonEye

    <a href="http://www.huffingtonpost.com/social/anishpc"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/3935874.png" /></a><a href="http://www.huffingtonpost.com/social/anishpc">anishpc</a>:<br />London Eye Capsules?

  • University of Utah Golf Course?

    <a href="http://www.huffingtonpost.com/social/kudzudog"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/kudzudog">kudzudog</a>:<br />I suppose I could go here to work on my "pitch" shot.

  • Another Glitch in the Apple Map App - Can't locate Frisco, Texas!

    <a href="http://www.huffingtonpost.com/social/principessadrit"><img style="float:left;padding-right:6px !important;" src="http://images.huffingtonpost.com/twitter_profile_img/2576114.png" /></a><a href="http://www.huffingtonpost.com/social/principessadrit">principessadrit</a>:<br />

  • Ghost Races

    <a href="http://www.huffingtonpost.com/social/DefineReality"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/DefineReality">DefineReality</a>:<br />This track hasn't existed since 1992 when the property was sold to Boeing.

  • EIFFEL TOWER ACCORDING TO APPLE MAPS

    <a href="http://www.huffingtonpost.com/social/larincon"><img style="float:left;padding-right:6px !important;" src="http://s.huffpost.com/images/profile/user_placeholder.gif" /></a><a href="http://www.huffingtonpost.com/social/larincon">larincon</a>:<br />yoga time?