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Soineya, Japanese 'Cuddle Club,' Lets Patrons Sleep With Strangers

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Soineya is Japan's first cuddle club, where patrons can pay to take a nap alongside a stranger.
Soineya is Japan's first cuddle club, where patrons can pay to take a nap alongside a stranger.

Soineya, a "co-sleeping specialty shop" that opened in Tokyo's eccentric Akihabara district in September, lets its patrons sleep with one of a staff of female employees -- for a price.

According to Rocket News, Soineya -- whose name literally means "sleep together shop" -- isn't a brothel, but a cuddle club where after paying an admission of 3,000 yen (about $38), customers select from a menu of sleep durations.

The business also offers a selection of premium services at an additional cost.

For 1,000 yen (about $12) a pop, the customer can give the woman a foot massage, have the woman look at him or her, get petted on the head, or have the woman change clothing, among other things, according to a Rocket News translation of the Soineya Web site. Interestingly, it is more expensive to give a foot massage than to receive a foot massage.

For a full list of "services" at Soineya (in English) visit Rocket News.

Strangely, this isn't the first business to sell cuddles. In July, The Huffington Post featured Jackie Samuels, a Rochester, N.Y., woman whose business, the Snuggery, charged $1 a minute for cuddling. Like Soineya, the Snuggery isn't about sex.

"Hypothetically, if someone were to get aroused, I would just communicate that that's not what we're doing," she told the Penfield Post.

Despite its population's generally conservative social mores, Japan, and especially Tokyo, is no stranger to taboo-busting businesses.

Recently, two former adult film actresses opened Love Joule, Japan's first "love and sex bar devoted to women," according to the Tokyo Reporter. The Shibuya district bar's vibrator-lined setting is meant to encourage discussion of masturbation among women.

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