Across the country, advocates are painting their towns pink in support of Breast Cancer Awareness month, but some supporters are getting sick of the girly-hued activism overload.

"The pink drives me nuts," Cynthia Ryan, an 18-year survivor of breast cancer, told the Associated Press last year. "It's the cheeriness I can't stand."

While the annual Susan G. Komen for the Cure pink campaign is undeniably the largest –- and most visible -- initiative for breast cancer, advocates aren't limited to simply snapping on a bright pin.

Just three days into Breast Cancer Awareness Month, we’ve already seen less cheer, and more snark.

Someecards, for example, is doing what it does best, giving us reason to LOL even while facing a devastating issue.

PHOTO: - Try doing more for breast cancer awareness this October than pointing out every time the colder weather makes my nipples hard.

Perhaps such alternatives will help open up supporters to something other than what critics call “pinkwashing."

Coined last year for the inundation of pink tees, tanks and food products that generate money for breast cancer charities, “pinkwashing” leaves some activists feeling concerned.

A few have noted that companies profit too much from the products they promote and others say that the campaign doesn’t generate enough of a conversation.

"At one time, pink was the means," Karuna Jaggar, executive director of Breast Cancer Action, told the AP. "Now, it's almost become the end in itself. In its most simplistic forms, pink has become a distraction. You put a pink ribbon on it, people stop asking questions."

Are you advocating for breast cancer patients and survivors this month? Tell us how in the comments section below!

Click through the slideshow below to read about celebrity breast cancer survivors who are fighting for a cure.


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  • Betsey Johnson

    Eleven years after beating breast cancer, Betsey Johnson continues to meld two of her defining passions--fighting the disease and creating eye-popping fashion pieces. This year, when you buy <a href="" target="_hplink">Johnson's $150 "Breast Cancer Awareness Bundle," </a>you'll get a tank, tote, gloves and two pairs of socks that boast, "I'm a survivor!" and help support <a href="" target="_hplink">Fashion Targets Breast Cancer.</a> For an even sweeter treat, dig into her <a href="" target="_hplink">signature ice cream sundae</a> at the famed NYC eatery, Serendipity, to benefit the National Breast Cancer Coalition Fund and the Weill Cornell Breast Center at New York-Presbyterian Hospital.

  • Christina Applegate

    After undergoing a double mastectomy in 2008, Christina Applegate <a href=" " target="_hplink">vowed to "have cute boobs" until she's 90</a> and to make sure that all women, no matter their financial situation, have access to critical cancer screenings and care. The "Samantha Who?" star kept good on her promise and founded <a href="" target="_hplink">Right Action For Women</a>, a nonprofit that educates women about what it means to be at "high risk" for breast cancer and provides aid to those who can't afford life-saving screenings. Want to help? Donate <a href="" target="_hplink">here.</a>

  • Sheryl Crow

    Even before this nine-time Grammy award winner was diagnosed with breast cancer in 2006, she was advocating for its victims, <a href=",,20411904,00.html" target="_hplink"> reports</a>. Now that Sheryl Crow's defeated the disease, she's ensuring that others have the same opportunity to do the same. Last year, Crow helped found <a href="" target="_hplink">the Sheryl Crow Imaging Center</a>, in conjunction with L.A.'s <a href="" target="_hplink">Pink Lotus Breast Center</a>, which offers the latest advancements in digital screening and diagnostic imaging technologies. Dedicated exclusively to preventing and treating breast cancer, the center is the only one of its kind in the country and it also provides free treatment to uninsured women. Want to help a patient in need? Donate <a href="" target="_hplink">here.</a>

  • Cynthia Nixon

    Cynthia Nixon is not only a breast cancer survivor; she's also the daughter of a two-time survivor. The Susan G. Komen spokeswoman <a href="" target="_hplink">said in a testimonial</a>, "I feel like I have a very concrete story to tell. My story isn't just my story, it mine and my mother's story." Nixon's served as an ambassador for the foundation, which is the world's largest grassroots network of breast cancer survivors and activists, since 2008. Want to help? Donate to the Susan G Komen Foundation <a href="" target="_hplink">here.</a>

  • Melissa Etheridge

    Breast cancer survivor Melissa Etheridge is known for her symbolic anthem "I Run" and for her advocacy for breast cancer research. Her most recent contributions to the cause include donating a pink 12-string guitar from her summer tour, for which bidding is currently open at her site's <a href="" target="_hplink">"Pink Page."</a> Want to help? Donate to organizations Etheridge supports <a href="" target="_hplink">here.</a>

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