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Project New America Survey: Western Undecided Voters Mostly Women, Want Trustworthy Candidate

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FILE - In these Aug. 2012 file photos, President Barack Obama and Republican presidential candidate, former Massachusetts Gov. Mitt Romney, right, campaign in swing states, Obama in Leesburg, Va., and Romney in Waukesha, Wis. The challenge for Obama and Romney is how to lay claim to the small but mightily important swath of the electorate, the undecided likely voter. With six hard-fought weeks left in the campaign, just 7 percent of likely voters have yet to pick a candidate, according to an Ass | AP

A survey detailing the demographics of regestered Western undecided voters released today revealed that the majority are educated, white women who identify as independents.

The Western Undecided Voter Survey, conducted by Project New America, surveyed 4,588 voters online in Arizona, Colorado, Nevada and New Mexico to find 503 undecided voters. Of those undecided voters who were surveyed, 59 percent were women and most answered that they were looking for a candidate they can trust and that it mattered least to them whether the candidate agreed with them on the issues.

Via the PNA report:

Overwhelmingly, undecided voters say they're looking for a candidate they can trust. These voters do not believe their families will be better off with one candidate or the other, and they are hardly concerned at all whether the candidates agree with them on the issues. When we asked which characteristics were most important to voters in determining their vote, the highest percentage (nearly 4 in 10) said 'Is someone they can trust.' The least important characteristic by far is 'agrees with you on the issues.'

Eighty percent however said they would not be making their decision until at least three weeks before election day and over 70 percent said they would be watching the debates.

"Contrary to stereotypes that undecided voters are uninformed and uneducated, this group appears to be roughly in line with the rest of voters in terms of educational attainment," according to PNA findings.

The HuffPost Pollster model, tracking 29 polls, shows Obama leading Romney in Colorado 48.6 to 45 percent:

Also on The Huffington Post

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