Huffpost Food

Crispello, Chocolate Bar For Women, Makes Its Debut

Posted: Updated:

We've said it before and we'll say it again -- gender-specific food marketing is annoying. The Dr. Pepper for men campaign is totally obnoxious; don't get us started on Chick Beer.

But if there is any food that is natural to market just toward women, of course it going to be chocolate. There are countless article about why women love chocolate. However, there are also countless articles and accounts of women avoiding chocolate because they want to lose weight.

Crispello, Cadbury's newest chocolate bar, attempts to combine the two by offering a "light" chocolate bar targeted at women. One could see why marketers thought they had a hit on their hands. We can almost imagine what was going through their head. ("Women love chocolate but hate calories! What if we can give them a chocolate low-calorie bar that's just for them! It's genius!") The bar debut will be backed by a multi-million dollar ad campaign, so Cadbury must think it is on to something despite the collective groan from the media.

Crispello is Cadbury's first new chocolate bar since the 1990s and is a mix of wafer and chocolate.

There may be a little Bridget Jones in a lot of women, but when a company decides to take advantage of that, it just feels a little icky.

Also on HuffPost:

Best Chocolate Bars
Share this
Current Slide

Suggest a correction

Around the Web

Cadbury's New Chocolate Bar Is Aimed At Weight-Conscious Women

A Chocolate Bar for Women: At Least It's Not Wrapped in Pink

Cadbury Introduces New Chocolate Bar for Women

VIDEO: What do women really think about Cadbury's Crispello bar?

Confectionery: A chocolate bar just for women! How very modern

Kraft Foods launches Crispello bar next week

Why Cadbury's Chocolate 'For Women' Leaves A Nasty Taste

The chocolate bar that's good for you...according to Cadbury

Cadbury's Crispello For Diet Conscious Women

Cadbury launch £7million Crispello campaign to get women eating chocolate ...

From Our Partners