We've said it before and we'll say it again -- gender-specific food marketing is annoying. The Dr. Pepper for men campaign is totally obnoxious; don't get us started on Chick Beer.

But if there is any food that is natural to market just toward women, of course it going to be chocolate. There are countless article about why women love chocolate. However, there are also countless articles and accounts of women avoiding chocolate because they want to lose weight.

Crispello, Cadbury's newest chocolate bar, attempts to combine the two by offering a "light" chocolate bar targeted at women. One could see why marketers thought they had a hit on their hands. We can almost imagine what was going through their head. ("Women love chocolate but hate calories! What if we can give them a chocolate low-calorie bar that's just for them! It's genius!") The bar debut will be backed by a multi-million dollar ad campaign, so Cadbury must think it is on to something despite the collective groan from the media.

Crispello is Cadbury's first new chocolate bar since the 1990s and is a mix of wafer and chocolate.

There may be a little Bridget Jones in a lot of women, but when a company decides to take advantage of that, it just feels a little icky.

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    <strong>Category:</strong> Drugstore/supermarket <strong>Description:</strong> Milk chocolate bar <strong>Staff comments:</strong> "Creamy and very melt-in-the-mouth." $2 for 3.5 oz; <a href="http://dovechocolate.com" target="_hplink">DoveChocolate.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/americas-best-coffee-bars" target="_hplink">America's Best Coffee Bars</a></strong>

  • Nestlé 100 Grand Bar

    <strong>Category:</strong> Drugstore/supermarket <strong>Description:</strong> Chocolate covered bar with caramel and crisped rice <strong>Staff comments:</strong> "Chewy and crispy in one chocolate package: what could be wrong with that? This is a sentimental favorite." $1 for 1.5 oz; <a href="http://nestleusa.com" target="_hplink">NestleUSA.com</a>. <strong>Plus:<a href="http://www.foodandwine.com/slideshows/best-burgers-in-the-us" target="_hplink"> Best Burgers in the U.S.</a></strong>

  • Green & Black's Organic Ginger Bar

    <strong>Category:</strong> Drugstore/supermarket <strong>Description:</strong> Dark chocolate bar with organic crystallized ginger <strong>Staff comments:</strong> "The thick slices of crystallized ginger add zing." $3.50 for 3.5 oz; <a href="http://greenandblacks.com" target="_hplink">GreenAndBlacks.com</a>. <strong>Plus:<a href="http://www.foodandwine.com/slideshows/best-pizza-places-in-the-us" target="_hplink"> Best Pizza Places in the U.S.</a></strong>

  • Hershey's Take 5

    <strong>Category:</strong> Drugstore/supermarket <strong>Description:</strong> Chocolate covered bar with pretzels, caramel, peanuts and peanut butter <strong>Staff comments:</strong> "Sweet, salty, chewy, caramel, crunchy and creamy--it's a mash-up of every epic candy bar situation. The combo of chocolate and pretzels in the bar is absolutely genius." $1 for 1.5 oz; <a href="http://thehersheycompany.com" target="_hplink">TheHersheyCompany.com</a>. <strong>Plus:<a href="http://www.foodandwine.com/slideshows/best-grilled-cheese-in-the-us" target="_hplink"> Best Grilled Cheese in the U.S.</a></strong>

  • Godiva's Large 31% Milk Chocolate Salted Caramel Bar

    <strong>Category:</strong> Mid-priced <strong>Description:</strong> Milk chocolate with salted toffee pieces <strong>Staff comments:</strong> "Luscious mouth feel. Creamy and full flavored. The addition of the salt makes this already fantastic bar exponentially better." $4.25 for 3.5 oz; <a href="http://godiva.com" target="_hplink">Godiva.com</a>. <strong>Plus:<a href="http://www.foodandwine.com/slideshows/best-fried-chicken-in-the-us" target="_hplink"> Best Fried Chicken in the U.S.</a></strong>

  • Scharffen Berger 62% Cacao Dark Chocolate Nibby

    <strong>Category:</strong> Mid-priced <strong>Description:</strong> Dark chocolate bar with roasted cacao beans <strong>Staff comments:</strong> "The cacao nibs add an awesome crunch." $5 for 3 oz; <a href="http://scharffenberger.com" target="_hplink">ScharffenBerger.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/best-ice-cream-spots-in-the-us" target="_hplink">Best Ice Cream Spots In The U.S.</a></strong>

  • Crio Beans

    <strong>Category:</strong> Mid-priced <strong>Description:</strong> Chocolate covered cacao beans <strong>Staff comments:</strong> "These are amazing and addicting. I love the texture--they've got a great crunch." $7.50 for 4 oz; <a href="http://criobru.com" target="_hplink">CrioBru.com</a>. <strong>Plus:<a href="http://www.foodandwine.com/slideshows/romantic-gifts" target="_hplink"> Romantic Gifts</a></strong>

  • Chuao Chocolatier's Potato Chips Bar

    <strong>Category:</strong> Mid-priced <strong>Description:</strong> Milk chocolate bar with kettle cooked potato chips <strong>Staff comments:</strong> "This is a brilliant idea. Two of my favorite things: the salty, crunchy chips contrasted with creamy milk chocolate." $6 for 2.82 oz; <a href="http://chuaochocolatier.com" target="_hplink">ChuaoChocolatier.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/valentines-day" target="_hplink">Valentine's Day Recipes</a></strong>

  • Veruca Chocolates, Assorted Flavors

    <strong>Category: </strong>Artisan <strong>Description:</strong> Handmade filled-chocolate truffles with flavors like hazelnut-cinnamon, lavender-vanilla, burnt caramel ganache and dulce de leche <strong>Staff comments:</strong> "Wow these are terrific. The flavors are strong and straightforward. Lavender-vanilla is floral but subtle enough." $9 for 4 pieces; <a href="http://verucachocolates.com" target="_hplink">VerucaChocolates.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/worlds-most-romantic-cities" target="_hplink">World's Most Romantic Cities</a></strong>

  • Patric Chocolate

    <strong>Category:</strong> Artisan <strong>Description:</strong> Small batch bean-to-bar chocolate bars in assorted flavors including Cappuccino OMG, Mocha OMG, Mint OMG and In-NIB-itable <strong>Staff comments:</strong> "Mmm, these are all really good! Especially the mocha, nib and mint bars. The Nib bar is delicious, crunchy and has a really nice and smooth fruity flavor." $7 for 2.3 oz.; <a href="http://patric-chocolate.com" target="_hplink">Patric-Chocolate.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/americas-healthiest-cities" target="_hplink">America's Healthiest Cities to Visit</a></strong>

  • Mast Brothers Chocolates, Assorted Bars

    <strong>Category</strong>: Artisan <strong>Description:</strong> Single-origin dark chocolate bars named after the sources of the cacao beans like Papua New Guinea, Moho River, Sambirano Valley, and La Red de Guaconejo <strong>Staff comments:</strong> "These are for the intrepid chocolate taster who really, really likes dark chocolate. They're interesting and certainly showcase the tangy, tropical, jungle-y, terroir-driven flavors of chocolate. They are all so distinct! La Red is really tobacco-y, but good, and the Papua New Guinea is so smoky-like whiskey!" $8 for 2.5 oz; <a href="http://mastbrothers.com" target="_hplink">MastBrothers.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/best-hot-chocolate-in-the-us" target="_hplink">Best Hot Chocolate in the U.S.</a></strong>

  • Suzanne's Chocolaterie's Chocolate Bars

    <strong>Category: </strong>Artisan <strong>Description:</strong> Slim dark chocolate bars filled with caramel crunch, hazelnut praline and coconut crème <strong>Staff comments:</strong> "The caramel crunch bar is amazing and so smart with the super light, airy honeycomb--love it. The delicate chocolate shell is smooth, has a deep, rich flavor, a nice snap and a great bitter finish." $5.50 for 1.5 oz; <a href="http://suzanneschocolaterie.com" target="_hplink">SuzannesChocolaterie.com</a>. <strong>Plus: <a href="http://www.foodandwine.com/slideshows/americas-best-bars" target="_hplink">50 Best Bars in America</a></strong>