WASHINGTON -- The Romney campaign has launched a robocall campaign in, at least, Virginia, featuring a disaffected Obama supporter who says she will give the Massachusetts Republican a chance in this election.
The call, which was flagged by Shaun Dakin, CEO and founder of StopPoliticalCalls.org, features a woman named Marketa explaining her disappointments after voting for the president in 2008.
"When I voted for Obama I was looking for a new start with the president. I was really hopeful and faithful about his promises. Obama, I've been seeing what you've been doing for four years and honestly it has not been beneficial to me or my family. All the talk he did, all the speeches, at the end of the day I feel like he still forgot about us. I want to weigh the options I want to see maybe what Romney can offer."
The recipient of the call, which was paid for by Romney for President Inc., resides in Northern Virginia, though it's possible that the robocall campaign is being conducted throughout the state and elsewhere.
What's telling is that it seemingly is a black woman expressing openness to backing Romney. That's not exactly the Republican candidate's target demographic, but it advances his campaign's new theme that he's far from the country-club plutocrat portrayed by his opponents. On Saturday morning, the Romney campaign put out a television ad featuring a woman speaking directly about her disappointments with the president and offering her conviction that Romney would be good for women like her.
Robocalls are a largely inefficient way to persuade voters to a cause. Mostly, they irritate the recipients. But as the campaign comes into its final weeks, they tend to be used with greater frequency (John McCain in 2008, for example), primarily because it's cheap.
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