Don't get us wrong: we love our cheap but still trendy Nine West shoes. (We have several pairs of them hiding under our desk.) But while Nine West is our go-to when we need a good work shoe, let's face it: few label-conscious stylistas would step out in a pair of the mall store pumps.
Nine West is out to change that, Women's Wear Daily reports in a new article. Richard Dickson, president of brands at The Jones Group, is on a mission to remake the brand into an of-the-minute shoe powerhouse, starting with a reopening of the New York flagship store.
Will this mean no more black kitten heels? Here are five ways Nine West wil be upping its game in the near future:
- Using the numeral form of "nine" in its brand name, including the new slogan: “9W. We Do Shoe.”
- Debuting trend-themed walls like "The World According to Pumps" — a wall display of stilettos designed to show off the footwear's sexier side.
- "Club 9," a back room in its stores that will feature gold and pink sequin decor and houses the brand’s selections of “party” shoes.
- Revamping of all of its 1,200 stand-alone stores to highlight the brand's new digital approach. (Think iPads on walls.)
- Sponsoring the new season of "Project Runway All-Stars," premiering Oct. 25th.
The makeover is already underway at two of Nine West's New York locations. An uptown store features hot pink carpeting and sexy latex mannequins (really!), whereas the Soho location has a new vintage feel.
What do you think? Can Nine West escape its mall store roots and become the must-have socialite shoe? Read more about the brand's plans over at WWD.
Over Nine West already? See some stores at which our team has stopped shopping:
Abercrombie & Hollister
"In high school my friends and I were all about Hollister and Abercrombie. If you didn't wear it you might as well have crawled in a hole and died. So I was pretty much stocked up on seagull and moose donned polo shirts, plaid shorts and skirts." - Nicole Guzzardi, Stylelist Home intern
"H&M was one of my go-tos for affordable basics and statement jewelry. But over recent months, I've grown really frustrated with the fast fashion retailer. From the wonky sizes to the flimsy materials, it's not even worth spending five dollars." -- Dana Oliver, HuffPost Beauty Editor
"Everyone in my high school bought flared black pants and satin button-downs there (it was the '90s), but I haven't bought anything there since 2001." - Jessica Misener, HuffPost Style editor (Getty photo)
Huge Thrift Stores
"I used to think large thrift stores that sold really cheap clothing were great bargains... until I saw Forever 21 and H&M pieces that were selling for as much as they were in the real stores." -- Style intern
"Armani Exchange used to be the pinnacle of edgy apparel with a reasonably affordable tag. But somewhere down the line, the quality of their clothes started to decline and their designs looked pretty tacky." -- HuffPost Home Intern
"I used to get all of my baby tees there in 1995." - Shana Ecker, Stylelist Home editor (Getty photo)
"Benetton in the 90s! Big sweaters for everyone... Diesel for a regrettable moment in the early 00s, then realized I looked like a European tourist everywhere I went, so that was shelved. And I used to stock up on tanks at American Apparel in 2004-5, and now the store looks like the wardrobe department for A Different World." - Brie Dyas, Stylelist/Stylelist Home senior editor (Getty photo)
"I used to loooove Limited Too, until I realized that not everything is made better with "LTD2" logos strewn all over it. Also, I grew." - Ellie Krupnick, HuffPost Style Senior Editor (Courtesy photo)
"I thought it was cheap and quick, but it was still a waste of money because everything that I bought there was ruined after the first wash. The hem would become uneven or a tiny hole would appear." -- Renee Jacques, HuffPost Style Intern
"I used to shop at French Connection until I realized that all of the clothes are cut for American Girl Dolls." - Rebecca Adams, HuffPost Style associate editor
"I loved it then, but I haven't set foot in a Wet Seal in over a decade." - Christina Anderson, Senior Editor
"While I don't shop at any of these stores anymore, I always felt like Aeropostale was a wannabe Abercrombie & Fitch or Hollister. The styles never seemed to match up and it came across as tacky most times. However, I do remember liking their bathing suits. Now, not so much." -- Renee Jacques, Style Intern
"I used to go here for basics but there's far too much product on the floor, and its always a mess. I also find that many times, the material they use is of poor quality and falls apart after only a few washes."
Tuesday Sector Laggards: Department Stores, Apparel Stores
In trading on Tuesday, department stores shares were relative laggards, down on the day by about 0.7%. Helping drag down the group were shares of JC Penney (JCP), down about 10.7% and shares of Companhia Brasileira (CBD) down about 2.4% on the day.