Sesame Workshop CEO Talks Big Bird And Politics, Mitt Romney

Sesame Workshop CEO Calls Big Bird's Political Relevance A 'Violation'
A person dressed up as Big Bird holds a sign against Republican presidential candidate, former Massachusetts Gov. Mitt Romney outside the Romney headquarters, Monday, Oct. 8, 2012 in Derry, N.H. where House Speaker John Boehner of Ohio was about to speak to supporters. (AP Photo/Jim Cole)
A person dressed up as Big Bird holds a sign against Republican presidential candidate, former Massachusetts Gov. Mitt Romney outside the Romney headquarters, Monday, Oct. 8, 2012 in Derry, N.H. where House Speaker John Boehner of Ohio was about to speak to supporters. (AP Photo/Jim Cole)

There's no question that Big Bird has become an icon in the political world, but Sesame Workshop's CEO isn't pleased with the muppet's relevance.

"We as a non-profit organization, we are non-political," Sesame Workshop CEO Melvin Ming said at the third annual Abu Dhabi Media Summit, according to THR. "It has always been the organization's policy that; we do not commit our assets to any political campaign.

"[It] was a violation of our ethics," he continued. "They did not have permission. Our goal is to reach every child in America. We don't contaminate that with anything."

This isn't the first time Sesame Workshop has spoken out on the recent use of Big Bird in the presidential campaign. When the Obama campaign put out an ad mocking Romney's effort to cut funding for PBS on Monday, the organization immediately released a statement.

"Sesame Workshop is a nonpartisan, nonprofit organization and we do not endorse candidates or participate in political campaigns," it read. "We have approved no campaign ads, and as is our general practice, have requested that the ad be taken down."

For more on Ming, head over to THR
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