ABC reports that a Twitter uproar ensued when some locations reportedly ran out of the seasonal drink's signature pumpkin spice syrup due to unexpectedly high demand. A Starbucks representative denied any major problems:
“I can confirm that there are no actual pumpkin emergencies,” said Global Brand Public Relations Director Lisa Passe. ... Despite “exceeding expectations across the board,” Passe said that they “have not seen widespread outages.”
Phew. Certainly, the incident has revealed to us just how much people care about their pumpkin spice lattes. We feel the need to remind readers of some wise words, spoken by Starbucks barista Cynthia Smalls to the Wall Street Journal: "You guys do know it's just a drink, right?"