An art director in England is in hot water over a provocative photo shoot he planned for a "very young girl" on a toilet. Pablo Gonzalez de la Pena described the bizarre storyboard -- intended as an advertisement for the British reality show "My Big Fat Gypsy Wedding" -- in a private email sent to the photographer assigned to the shoot. The Guardian has the details of de la Pena's email, which reportedly resulted in a "scathing" email response from the photographer:
In the email de la Pena suggests he wants to see a photograph with "a dirty kiss between a couple, with tongue"; "a toilet, ideally an outdoor one [where] we can see the tail of a wedding dress coming out from it, like a bride has just used"; and "a very young girl pretending to be a bride".
This isn't the first time the self-professed "revealing documentary series" about the peripheral community has raised eyebrows with its advertising choices. In February, a campaign drew complaints of racism for billboards of gypsies with the words "Bigger, Fatter, Gypsier" plastered on top.
The London Gypsy & Traveller Unit asked if the advertisers would "have been so ready to use the adverts with similarly compromising phrases for other ethnic groups: 'Jewisher' or 'more Asian' or 'blacker.'"
Channel 4 pled naivete, saying their intention was never to offend. This time around, top brass are simply passing the buck, painting de la Pena as a junior advertiser unrepresentative of the team's vision as a whole. The Guardian points out that the Channel sang a different tune when it hired de la Pena, a score they announced with a press release calling him a "senior art director."
While sexual innuendo and marketing go together like bridezillas and TLC, lately subtlety seems particularly overlooked in UK ad brainstorming sessions. Just a few days ago the English National Opera raised eyebrows with an advertisement for Don Giovanni starring a condom wrapper and a juvenile pun.
What do you think, readers? Should we abandon expectations of classy advertising from a reality TV show? Or is a young girl's "dirty kiss" beyond the pale? Let us know your thoughts in the comments!
Check out some more super sexual ads below:
Note the disclaimer at the end: "Major pumping required."
Jerk My Chicken
This "Support your local businesses" ad means well, but the poor guy in the picture probably gets a lot of strange requests now.
Local car dealership ads have always been corny and low-budget, BUT this one takes the cake.
1973 Catholic Church Logo
The 70s were definitely a simpler time, but today this logo for the Catholic Church’s Archdiocesan Youth Commission looks like an admission of guilt.
As a kid, I never noticed how wrong it sounded when Mr. Bucket said "your balls pop out of my mouth."
We have NO IDEA what making drivers think you're going to give them a prostate exam has to do with the aquarium.
"Shake Weight" Exercise For Women
This ridiculous workout tool makes unsuspecting women look like they're giving RoboCop a handjob.
Kum and Go
This Midwestern convenience store chain is celebrating its 50th anniversary. How is this possible?
The Wunder Boner
So, yeah, this is a real product with a deeply unfortunate name. The ad just sorta hums along until one of the highly skilled actors says, "My wife would like that."
The Computer Doctors
They solve your electronic problems with their penises.
Image courtesy of jasmined, Flickr.
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