For something that's always supposed to remain hidden, the Mormon Church's special undergarments are suddenly attracting a lot of attention.

Sometimes referred to glibly as "Magic Mormon Underwear," replicas of the special white temple garments are now being sold online through a new website called, founded by a self-professed former Mormon.

Mormon's Secret uses photoshopped images of Mitt and Ann Romney wearing the special undergarments, which come in a selection of styles.

The website claims to be unique in its business model:

For the first time in history, online shoppers can purchase these magical temple garments without first joining the Mormon church and giving up 10% of their income in tithes. Our goal is to make “magical” underwear available to the masses for use as costume wear, fetish wear, and all your kinky, dress-up needs.

All the undergarments are assembled in China, but the authentic Mormon symbols, heirloom stitching techniques, and traditional Masonic symbols are hand-sewn on each garment in the United States, according to the website. Each item is priced between $32 and $46.

According to Brigham Young University, these types of white garments, similar in pattern to plain T-shirts and long pajama bottoms, must be worn by members of the church who have received the ordinance of the temple endowment. They must be worn under their clothes (including bras for women) every day as an "outward expression of an inward covenant."

As the Los Angeles Times notes, the Church of Jesus Christ of Latter-day Saints has a handbook that devotes an entire section to the garments. The handbook states that the garments “provide protection against temptation and evil.”

Mormon's Secret is the brainchild of "Ann Jackson," a woman who goes by an alias because of safety fears, the Los Angeles Times notes. Raised in the Mormon Church and married as a teen, Jackson claims on her site that she is familiar with the fabric-buying operations and construction of special LDS garments. She also says she is no longer married and no longer a Mormon.

Jackson is capitalizing on the recent attention focused on Mormons, due to the Romney campaign as well as the smash Broadway hit, "Book of Mormon." . The latter has inspired a Halloween trend of sorts, with "Mormon missionary" making Time magazine's top 10 topical costume list last year, according to ABC4.

The issue of Mormon undergarments has also become a hot topic after Ann Romney appeared on "The Tonight Show With Jay Leno" wearing a tight, leather skirt, causing some Mormon bloggers to question whether she was actually wearing her special garments.

Forum was one of the sites awash in speculation over the potential first lady's underwear situation, with one member posting, "The first thing I noticed was there was no way she was wearing garments."

The Los Angeles Times reached out to the Mormon church for comments, but spokesman Eric Hawkins would neither deny nor confirm the existence of a special church division devoted to temple garments. He did, however, comment on the website Mormon's Secret enterprise.

“The intent behind a site like this should be obvious to anyone who sees it,” Hawkins said. “There will always be those who want to ridicule and demean something meaningful to another. Hopefully, we might yet reach a point in society where that is not acceptable.”

Also on HuffPost:

Loading Slideshow...
  • Chick-Fil-A - Gay Marriage

    After it was discovered that <a href="" target="_hplink">Chick-Fil-A had donated over $2 million to anti-gay organizations</a> in 2010, the fast food chain quickly found itself in a PR disaster thanks to its leader's stance on gay marriage. CEO Dan Cathy's "<a href="" target="_hplink">guilty as charged</a>" response to the anti-gay accusations were quickly <a href="" target="_hplink">matched by Chick-Fil-A</a> denouncements and protests <a href="" target="_hplink">across the country</a>.

  • Ralph Lauren - Offshore Manufacturing

    Ralph Lauren became the center of a debate on offshore manufacturing when it was discovered that the <a href="" target="_hplink">uniforms it supplied for the 2012 U.S. Olympic team were made in China</a>. Amid high unemployment and a struggling U.S. manufacturing sector, both Ralph Lauren and the Olympic committee were roundly criticized by Congress.

  • Village Voice Media - Child Sex Trafficking, a popular online destination for escort services owned by Village Voice Media, has been <a href="" target="_hplink">repeatedly accused of enabling child sex trafficking</a> via its classified ads. In response, <a href="" target="_hplink">27 companies, such as Best Buy and Starbucks</a>, have pulled advertisements from Village Voice publications.

  • Wells Fargo - Discriminatory Mortgage Lending

    Wells Fargo, the nation's largest residential home mortgage originator, has been accused of <a href="" target="_hplink">predatory and discriminatory lending practices toward black and hispanic customers</a>. In July 2012, the bank paid $175 million in a settlement over allegedly unfair loans it made between 2004 and 2009.

  • Monsanto - Farmer Exploitation

    Agricultural biotechnology corporation Monsanto has been accused of <a href="" target="_hplink">exploiting farmers</a> in a variety of ways in several countries, including Argentina, Brazil and India. A lawsuit is currently pending over <a href="" target="_hplink">poor working conditions for its farmers</a>, while its promotion of genetically modified cotton and soy beans has <a href="" target="_hplink">allegedly caused significant problems for local farmers</a>.

  • Apple - Foreign Working Conditions

    After a <a href="" target="_hplink">rash of worker suicides at Foxconn</a>, the Chinese manufacturer responsible for making some Apple products, the California technology company was broadly criticized for <a href="" target="_hplink">exploiting cheap foreign labor</a>. An ensuing audit by Apple found that Foxconn had violated Chinese labor laws, <a href="" target="_hplink">leading the company to pledge to increase pay and reduce worker hours</a>.

  • Domino's - Gluten-Free Pizza

    Domino's raised the ire of those with Gluten allergies and celiac disease when it began advertising a pizza with gluten-free crust. Critics say that since the dough was made alongside Domino's regular crust, it often <a href="" target="_hplink">still contained gluten and could cause allergic reactions </a>, Fox News reported.

  • Walmart - Sex Discrimination

    In a massive class-action lawsuit, <a href="" target="_hplink">Walmart was accused of denying pay raises and promotions to female employees</a> based on gender. The Supreme Court ultimately sided with Walmart in June 2011, saying female employees couldn't constitute a class, but a subsequent <a href="" target="_hplink">lawsuit has now been filed by around 2,000 employees based on similar claims</a>.

  • Girl Scout Cookies - Rain Deforestation

    Girl Scouts of U.S.A. <a href="" target="_hplink">were criticized for contributing to destruction of the rain forest</a> when two scouts petitioned the organization to cease using palm oil in their cookies. The oil is often harvested at plantations made by clearing rain forest acreage.

  • Gap - Child Labor

    Gap, the largest U.S. apparel retailer, found itself in the middle of a media firestorm in 2007 when it admitted it may have <a href="" target="_hplink">unknowingly used child labor in India for the production of one of its clothing lines</a>, ABC News reported.

  • Pepsi - Environmental Impact

    In 2003, <a href="" target="_hplink">Pepsi found itself in trouble over its use of water at bottling plants in India</a>. In a nation plagued by frequent water shortages, Pepsi was accused of diverting water away from citizens to make its product, the <em>New York Times</em> reported.

  • Taco Bell - Genetically Modified Food

    Taco Bell set off a debate on the merits of genetically modified food in 2000 when it was found that its store-bought <a href="" target="_hplink">taco shells were made from a type of modified corn only approved as animal feed</a>, CNN reported.

  • Camel Cigarettes - Teen Smoking

    Camel cigarettes was targeted for <a href="" target="_hplink">contributing to teen smoking in the late '90s</a> when a report found that the number of American youths smoking daily had increased 73 percent from the company's debut of corporate mascot Joe Camel in 1998 until 1996, the New York <em>Daily News</em> reported.

  • Nestlé - Breastfeeding

    Nestlé was accused of endangering babies in third world countries in the 1970s and 1980s by <a href="" target="_hplink">promoting infant formula that posed health risks</a> not found in traditional breastfeeding, <em>The New York Times</em> reported.