Peter Berg, the creator of the "Friday Night Lights" television series and movie, has sent Mitt Romney a scathing letter demanding the Republican candidate cease use of the show's "Clear Eyes, Full Hearts, Can't Lose" slogan.
In the letter, which was obtained exclusively by The Hollywood Reporter, Berg writes that "the only relevant comparison I see between your campaign and 'Friday Night Lights' is in the character of Buddy Garrity -- who turned his back on American car manufacturers selling imported cars from Japan."
In noting that the "politics and campaign" of the Romney ticket "are clearly not aligned with the themes we portrayed in our series," Berg echoed a similar rebuke aimed at Paul Ryan by Tom Morello of Rage Against the Machine. In August, Morello wrote an op-ed denouncing Ryan, who he cited as "the embodiment of the machine our music rages against."
Mitt Romney has been using the "Friday Night Lights" slogan in speeches. Ann Romney has also made use of the inspirational motto, which figures prominently in the series. The Huffington Post has reached out to Romney's campaign and will update this post if we receive comment.
While Berg -- who came up with the phrase -- is quick to rebuke the Romneys, the author of the book the series and movie are based on recently endorsed the candidate in a column posted by The Daily Beast. Buzz Bissinger wrote that Barack Obama's poor debate performance and what Bissinger sees as Romney's emerging, moderate platform led him to make that decision.
In a follow-up piece, Bissinger says he has been vilified by the "liberal media" and his own friends, some of whom he believes he'll never feel the same about.
For more on Berg's letter, head over to The Hollywood Reporter.
With popular taglines now being wrapped into official presidential campaigns, what's next? Below are some other options the candidates could adopt as they head toward Election Day. Vote on our choices and give us your own suggestions in the comments below.
There's Something About Mary
"Love is in the hair." -- Romney 2012
"Everybody loved him ... Everybody disappeared." -- Obama 2012
Good Morning Vietnam
"The wrong man. In the wrong place. At the right time." -- Romney 2012
"You'll laugh. You'll cry. You'll hurl." -- Obama 2012
A Few Good Men
"You can't handle the truth!" -- Romney 2012
Alien vs. Predator
"Whoever wins, we lose." -- Obama/Romney 2012
"There is no gene for the human spirit." -- Romney 2012
"Come at the king, you best not miss" -- Obama 2012
Part man, part machine, all cop. -- Romney 2012
"He's out to prove he's got nothing to prove." -- Obama 2012
How To Lose A Guy In 10 Days
"One of them is lying. So is the other." -- Obama/Romney 2012
"He loved the American Dream. With a vengeance." -- Romney 2012
"The thing that won't die, in the nightmare that won't end." -- Obama 2012
"On the air. Unaware." -- Romney 2012
The China Syndrome
"Sometimes it's too late to tell the truth." -- Obama/Romney 2012
The Thin Man
"A laugh tops every thrilling moment." -- Romney 2012
"Every dog has its day." -- The Spirit of Seamus Romney vs. Bo Obama, 2016
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