It's the little things that matter.

At least that's the case in a Denmark-based competition that is offering an iPhone to the man with the smallest penis.

The contest is sponsored by erotica website Singlesex.dk, and site owner Morten Fabricius admits the idea is "weird and funny and almost too much.”

“It’s a competition which is at the core of manhood, the most important thing for a man," he said, according to RawStory.com. "There are so many unhappy men out there, who think you have to have a giant penis, but it’s not normal to have a huge one.”

Contestants are asked to send a photo to the website of their erect sex organ with measuring tape next to it.

The man with the smallest penis will win an iPhone, as will another fellow who will be chosen by the site's female, er, members. Guys who come in second and third place will get an iPad.

The small penis contest has only been going on a short time, but the site has already received a half dozen photos that Fabricius said are being "vetted" to ensure they haven't been stolen.

As much as he sees the humor of the contest, Fabricius insists there's a serious side as well: The competition exposes a problem that rarely sees the light of day.

“Everything has to be bigger, and bigger, and bigger,” he said, according to the Australian. “It’s incredible how the media has frightened people from showing themselves as they are,” he said, in part referring to the porn industry.

Entries for the smallest penis contest will be accepted through Jan. 31, and sex experts believe it may have some positive benefits.

Sex educator Jamye Waxman believes that it's good to get small penises out in the open.

"The average penis is 5.5 inches and all of the guys who are below average will see that they're not alone," she told The Huffington Post. "It's a good opportunity for guys to accept what they've got."

Lora Somoza, a sex columnist for L.A. Weekly and The Huffington Post, agrees that being open about what you have is better than trying to "act cocky" or be in denial, but wonders if a competition is the way to go about it.

"I don't know how it's going to be helping people," she told HuffPost. "Whoever enters must want an iPad really bad."

But Sam Phillips, a former Penthouse Pet who now hosts "The Single Life," a radio show on Sirius XM, believes the contest will not only benefit guys with cocktail-weenie-sized penises, but also women like her.

"I personally prefer smaller penises," she told HuffPost. "I like the penis to hit my G-spot, not my cervix. These guys should be celebrated, not castrated."

Phillips believes the men who enter the contest may not be expecting the swell of appreciation they will get for their miniature members.

"The guys will be surprised with the support they get from women," she said. "Most of the time with size, it's not about the penis, but the size of the vagina."

GALLERY: BAD SEX
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  • Lubed Up And Locked Up

    Barbara Hall was involved in a bedroom romp with her boyfriend when he asked her if she had brought PAM cooking spray, which he wanted to use as lubricant. However, Hall thought he was referring to an ex-girlfriend of his named Pam, and she allegedly flew into a jealous rage, punching him repeatedly and heaving objects at his head. <a href="http://www.huffingtonpost.com/2012/06/14/barbara-hall-pam-cooking-spray-sex-assault-florida_n_1597702.html">Read the whole story here.</a>

  • Sucker For A Deal

    Crystal Frantzen allegedly gave Gary Tipton oral sex in a gas station parking lot in order to get a "better deal" on a Cadillac he was selling. <a href="http://www.huffingtonpost.com/2013/03/27/crystal-frantzen-gary-tipton-oral-sex-better-deal-car_n_2962844.html?1364393996" target="_blank">Read the whole story here.</a>

  • Menage a TERROR

    Mindi and David Rice were engaging in a three-way with a female friend, but when MIndi noticed David was giving the friend a little too much attention, she allegedly reached for a revolver. The ensuing madness ended with gunfire, SWAT team involvement and a police tasing. <a href="http://www.huffingtonpost.com/2012/09/04/mindi-david-rice-threeway-gunshots-swat-team_n_1855310.html">Read the whole story here.</a>

  • A Knife To Remember

    <a href="http://www.thesmokinggun.com/documents/woman-pulls-knives-at-threesome-682451" target="_hplink">Valerie Nile was accused</a> of pulling out several knives after allegedly threatening her neighbors when the threesome she had planned with them never materialized. This incident took place January 2012 in Knox County, Maine. <a href="http://www.huffingtonpost.com/2013/01/25/valerie-nile-threesome-knives_n_2552540.html">Read our story here.</a> <em><strong>CORRECTION</strong>: A previous version of this slide incorrectly states that the incident took place in Knox County, Tenn. It took place in Knox County, Maine.</em>

  • More Cushion For The Pushin'

    Talk about a love seat. Gerard Streator was allegedly caught having sex with a couch on the side of the road. <a href="http://www.huffingtonpost.com/2012/09/24/gerard-streator-sex-with-couch_n_1909699.html">Read the whole story here.</a>

  • Dude, Where's My Dildo?

    Arteesha Donaldson became upset when she lost her "detachable latex penis," cops say, which caused an argument between Donaldson and her girlfriend. The fight allegedly ended with Donaldson chucking at ironing board. <a href="http://www.huffingtonpost.com/2012/11/27/arteesha-donaldson-south-carolina-assault-sex-toy-detachable-penis_n_2200389.html">Read the whole story here.</a>

  • Don't Come Quickly

    Racquel Gonzalez was allegedly none too pleased when her boyfriend orgasmed and she didn't. She allegedly responded by scratching and hitting him, which caused him to call 911. The cops came not a moment too soon. <a href="http://www.huffingtonpost.com/2012/11/27/racquel-gonzalez-esric-davis-orgasm-assault-sex_n_2200096.html">Read the whole story here.</a>

  • Come Again?

    Japanese porn star Uta Kohaku asked her fans on Twitter to donate their sperm as part of an erotic film titled "Semen Collection 2." She received over 100 bottles in less than 10 days. <a href="http://www.huffingtonpost.com/2012/12/27/uta-kohaku-japanese-porn-semen_n_2366349.html">Read more about it here.</a>

  • On Guard!

    Tyshinia Love Brewster was working as a prison guard when she allegedly had sex with one of the inmates at the facility and became pregnant with his baby. Brewster was charged with third-degree rape, since inmates cannot legally give consent. <a href="http://www.huffingtonpost.com/2013/02/21/tyshinia-love-brewster-prison-guard-pregnant-rape_n_2733481.html?1361462977">Read the whole story here.</a>

  • Did Somebody Say McCreepy?

    Sukhbir Singh was banned from every single McDonalds restaurant in England after being caught spying on women using toilets at the fast food establishment. <a href="http://www.huffingtonpost.com/2012/11/20/sukhbir-singh-banned-from-mcdonalds_n_2165471.html">Read the whole story here.</a>

  • Sex, Guns, And Moving Cars

    Amanda Linscott allegedly pulled a gun on a man while the two were having sex in a moving car. The man punched her in the face, but not before losing control of the vehicle and crashing into a palm tree. <a href="http://www.huffingtonpost.com/2012/09/12/amanda-linscott-gun-sex-moving-car_n_1877198.html">Read the whole story here.</a>

  • Penis Stolen By Thieves

    Fei Lin told law enforcement officials that men, believed to be jealous lovers of women Lin had bedded, broke into his home at night, cut off his penis, and stole it. <a href="http://www.huffingtonpost.com/2012/07/24/fei-lin-penis_n_1699017.html">Read the whole story here.</a>

  • Tough Love

    S&M aficionado Frankie Santiago was submissive -- until she found out her boyfriend was cheating on her. Santiago allegedly began sending the man a slew of menacing text messages and was charged with stalking, criminal mischief and harassment. <a href="http://www.huffingtonpost.com/2012/08/16/frankie-santiago-edward-sonderling_n_1791567.html">Read the whole story here.</a>

  • We've All Been There

    A Munich man had to flee to police when a woman he was sleeping with demanded too much sex. He told officials that he and the woman had sex several times, but when he said he was through for the night, she refused to let him leave and insisted they keep doing it. <a href="http://www.huffingtonpost.com/2012/04/13/man-flees-after-too-much-sex_n_1423530.html">Read the whole story here.</a>

  • Dinner And A Show

    Jeremie Calo and Tiffanie Lynn Barganier were apprehended while allegedly having sex on a restaurant table in full view of other patrons, including children. Calo also allegedly refused to pay his $101 bill, writing the restaurant a check that contained only the word "NO." <a href="http://www.huffingtonpost.com/2012/10/17/jeremie-calo-tiffani-lynn-barganier-restaurant-table-sex_n_1974199.html">Read the whole story here.</a>

  • Man Cuts Off Penis, Forgets To Bring It To Hospital

    A Chinese man who cut off his own penis because of frustration at the fact that he didn't have a girlfriend was left in such incredible agony that he decided to cycle to a hospital for treatment. But when he arrived doctors told him they couldn't help him – and ordered him to cycle back home again to get the penis before he could be treated.