The biggest winner during Tuesday night's town hall presidential debate may have been "binders full of women."

In response to a question about what the candidates would do to address gender inequality in the workplace, Republican presidential candidate Mitt Romney said that when he was governor and looking to fill his cabinet, women's groups brought him "whole binders full of women."

Twitter users immediately latched onto the comment, with "binders" and "binders full of women" being mentioned at one point in the evening more than 40,000 times in one minute, according to data from Topsy, a social web analytics tool.

The former Massachusetts governor's comment also spawned a "Binders Full Of Women" Tumblr account, and, just after the debate, a "Binders Full Of Women" Facebook page had more than 100,000 likes.

And a Twitter account, @RomneyBinders, had more than 30,000 followers as of Tuesday evening.

ABC News provides a more complete excerpt of Romney's answer:

CROWLEY: Governor Romney, pay equality for women?

ROMNEY: Thank you. And [sic] important topic, and one which I learned a great deal about, particularly as I was serving as governor of my state, because I had the chance to pull together a cabinet and all the applicants seemed to be men.

And I -- and I went to my staff, and I said, "How come all the people for these jobs are -- are all men." They said, "Well, these are the people that have the qualifications." And I said, "Well, gosh, can't we -- can't we find some -- some women that are also qualified?"

ROMNEY: And -- and so we -- we took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet.

I went to a number of women's groups and said, "Can you help us find folks," and they brought us whole binders full of women.

But Romney's story is misleading, as HuffPost's Laura Bassett reports:

In fact, Romney did not direct women's groups to bring him female candidates, Boston Phoenix reporter David Bernstein points out. A non-partisan collaboration of women’s groups called Massachusetts Government Appointments Project (MassGAP) was responsible for the effort in 2002, when the group's leaders realized that women held only 30 percent of the top appointed positions in the state.

MassGAP had independently prepared the binder before they knew who would win the governorship. Furthermore, according to a later MassGAP study, Romney's touting of his of 42 percent female-appointment rate during his first two and a half years as governor ignores the fact that the number of women in high-level appointed positions actually declined to 27.6 percent during his full tenure.

Click here and here for more on Romney's comment, and visit ABC News to read the full debate transcript.

WATCH: Mitt Romney Talks About "Binders Full Of Women":


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  • US-VOTE-2012-DEBATE

    US President Barack Obama (L) Republican presidential candidate Mitt Romney (R) participate in the second presidential debate at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • Mitt Romney, Barack Obama

    Republican presidential nominee Mitt Romney and President Barack Obama shake hands after the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Charlie Neibergall)

  • Mitt Romney, Barack Obama

    Republican presidential nominee Mitt Romney and President Barack Obama shake hands after the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Charlie Neibergall)

  • President Barack Obama shakes hands with Republican presidential nominee Mitt Romney at the end of the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/David Goldman)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (L) and Republican presidential candidate Mitt Romney (R) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • MItt Romney, Barack Obama

    President Barack Obama and Republican presidential candidate and former Massachusetts Gov. Mitt Romney speak during the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • MItt Romney, Barack Obama

    President Barack Obama and Republican presidential candidate and former Massachusetts Gov. Mitt Romney participate in the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (L) and Republican presidential candidate Mitt Romney (R) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • Republican presidential nominee Mitt Romney listens as President Barack Obama speaks during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/David Goldman)

  • Republican presidential nominee Mitt Romney and President Barack Obama speak during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/David Goldman)

  • Barack Obama, Mitt Romney

    President Barack Obama, right, listens as Republican presidential candidate former Massachusetts Gov. Mitt Romney answers a question from a member of the audience during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012 in Hempstead, N.Y. (AP Photo/Mary Altaffer)

  • MItt Romney, Barack Obama

    President Barack Obama and Republican presidential candidate and former Massachusetts Gov. Mitt Romney participate in the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • President Barack Obama and Republican presidential nominee Mitt Romney speak during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/David Goldman)

  • MItt Romney, Barack Obama

    President Barack Obama and Republican presidential candidate and former Massachusetts Gov. Mitt Romney participate in the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • Mitt Romney, Barack Obama

    Republican presidential nominee Mitt Romney and President Barack Obama spar during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Charlie Neibergall)

  • President Barack Obama, left, and Republican presidential nominee Mitt Romney address members of the audience during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Michael Reynolds)

  • US-VOTE-2012-DEBATE

    US President Barack Obama and Republican presidential candidate Mitt Romney both speak at the same time during the second presidential debate October 16, 2012 at the David Mack Center at Hofstra University in Hempstead, New York. AFP PHOTO/Mandel NGAN (Photo credit should read MANDEL NGAN/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    CNN's Candy Crowley (C) conducts the second presidential debate with US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • MItt Romney, Barack Obama

    President Barack Obama speaks as Republican presidential candidate and former Massachusetts Gov. Mitt Romney listens during the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • President Barack Obama listens as Republican presidential nominee Mitt Romney speaks during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Eric Gay)

  • Mitt Romney, Barack Obama

    Republican presidential nominee Mitt Romney and and President Barack Obama answer a question during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Charlie Neibergall)

  • President Barack Obama addresses members of the audience during the second presidential debate with Republican presidential nominee Mitt Romney at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Shannon Stapleton)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • MItt Romney, Barack Obama

    President Barack Obama speaks as Republican presidential candidate and former Massachusetts Gov. Mitt Romney listens during the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • A member of the audience asks President Barack Obama a question during the second presidential debate with Republican presidential nominee Mitt Romney at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Win McNamee)

  • President Barack Obama, left, speaks to Republican presidential nominee Mitt Romney during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Win McNamee)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney and US President Barack Obama debate on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • Moderator Candy Crowley, center, addresses President Barack Obama, left, and Republican presidential nominee Mitt Romney during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Michael Reynolds)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney (L) and US President Barack Obama debate on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney and US President Barack Obama debate on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • Republican presidential nominee Mitt Romney and President Barack Obama speak during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Eric Gay)

  • Barack Obama, Mitt Romney

    Republican presidential nominee Mitt Romney answers a question as President Barack Obama listens during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool, Rick Wilking)

  • Republican presidential nominee Mitt Romney, left, addresses President Barack Obama during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Shannon Stapleton)

  • Republican presidential nominee Mitt Romney listens as President Barack Obama speaks during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Eric Gay)

  • President Barack Obama addresses members of the audience during the second presidential debate with Republican presidential nominee Mitt Romney at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Shannon Stapleton)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney (rear) and US President Barack Obama debate on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican Presidential candidate Mitt Romney argue during the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Saul LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

  • MItt Romney, Barack Obama

    President Barack Obama and Republican presidential candidate and former Massachusetts Gov. Mitt Romney participate in the second presidential debate at Hofstra University in Hempstead, N.Y., Tuesday, Oct. 16, 2012. (AP Photo/Charles Dharapak)

  • Republican presidential nominee Mitt Romney, left, listens as President Barack Obama addresses members of the audience during the second presidential debate at Hofstra University, Tuesday, Oct. 16, 2012, in Hempstead, N.Y. (AP Photo/Pool-Michael Reynolds)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican Presidential candidate Mitt Romney argue during the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / TIMOTHY CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney (L) listens to US President Barack Obama on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    US President Barack Obama (R) and Republican presidential candidate Mitt Romney (L) participate in the second presidential debate, the only held in a townhall format, at the David Mack Center at Hofstra University in Hempstead, New York, October 16, 2012, moderated by CNN's Candy Crowley. AFP PHOTO / Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

  • US-VOTE-2012-DEBATE

    Republican Presidential nominee Mitt Romney (L) and US President Barack Obama debate on October 16, 2012 during the second of three presidential debates at Hofstra University in Hempstead, New York. AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)