SMALL BUSINESS
10/17/2012 02:43 pm ET | Updated Oct 17, 2012

BindersFullOfWomen.com Nabbed By George Soros-Backed Super PAC With Lightning Speed

Before Mitt Romney’s “binders full of women” comment set Twitter afire, incited a wave of Facebook activity and inspired a laid off blogger to create a Tumblr page featuring cartoon Romneys holding binders with women popping out, a super PAC backed by George Soros nabbed the holy grail: BindersFullOfWomen.com.

Less than two minutes after Romney uttered the now-infamous phrase Tuesday evening, the domain name became the digital property of American Bridge 21st Century, a Democratic Super PAC which counts as its largest donor left-wing hedge fund billionaire George Soros. CNN Money first reported on the quick catch and domain registration.

“One of my co-workers jumped out of their seat when Romney said it and screamed, ‘We need to get that domain name!’” Chris Harris, director of communications for American Bridge, told The Huffington Post.

The comment came after Romney received a question on gender pay inequality. In response, Romney boasted that as governor of Massachusetts, he was so frustrated by the lack of qualified female candidates for positions in his cabinet that he sent women’s groups out to recruit them. “I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women,” Romney said Tuesday.

American Bridge seized on the oddly-phrased remark by purchasing BindersFullOfWomen.com for $49.95 and populating the landing page with news stories that it believes shed light on Romney’s real stance on women’s issues.

This isn’t the first time the fast-moving super PAC has lit the fuse under controversial remarks that later blow up in the faces of the politicians who uttered them. American Bridge was one of the first organizations to jump on Missouri Senate candidate Todd Akin’s “legitimate rape” comments. It also recorded and publicized Nebraska Republican Senate candidate Jon Bruning calling welfare recipients “raccoons” and Rep Steve Skin (R-Iowa) referring to immigrants as “dogs.”

American Bridge catches such gems using a team of experienced researchers, paid for with the $10.6 million stockpile that the group had raised as of September. George Soros reportedly gave American Bridge $1 million in September, making him the PAC’s largest donor.

Soros has previously held back from donating to super PACs because of his opposition to the Supreme Court’s Citizens United ruling, which spawned such groups and let loose a flood of unlimited independent spending for political campaigns.

Lately, however, Soros has started donating to groups like American Bridge and Priorities USA Action, another pro-Obama super PAC. In a letter he wrote to fellow sponsors, Soros explained his change of heart, saying he has become “appalled by the Romney campaign, which is openly soliciting the money of the rich to starve the state of the money it needs to provide social services.”

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