Why Pumpkin Is The New Bacon

10/17/2012 10:53 am ET
Flickr: Muffet

We carve them at Halloween, and we’ll bake them into the obligatory Thanksgiving pie, but pumpkins have never been very popular as an ingredient—until now. Suddenly, pumpkin is everywhere: in high-end cocktails and mass-­market bagels; in Pumpkin ­Custard n’ Gingersnaps ($2.99 at Cracker Barrel, for a limited time only), and, of course, in the pioneering Starbucks Pumpkin Spice Latte (about $4 for a small cup, assuming your local branch hasn’t sold out).

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