Sex appeal isn't the first thing we think of when it comes to baby carrots, but Bolthouse Farms -- which already has pushed the boundaries of carrot sexiness -- is taking another crack at it.
A new ad for Baby Carrot ShakeDowns, which are bags of carrots with seasoning that can be shaken into it, suggestively recommends "shaking your carrots right out in the open."
AdWeek sums up the oh-so-subtle sexiness perfectly: "It's like they have veggie Shake Weights." The publication spoke with Bob Cianfrone, executive creative director of the ad agency that created the spot, goodness Mfg., who explained the reasoning behind the new product:
"When people interacted with the product, they all had the most fun shaking the seasoning right onto their Baby Carrots ... It's tactile and interactive, and even leaves a residue on your fingers like less healthy snacks. Part of our mission with this new campaign is to show consumers that healthy snacking can taste great and be fun."
Baby carrot Shakedowns come in three flavors -- ranch, salsa and chili lime -- and were sold as part of a consumer trial in San Antonio in September. Now, the product's web site features a number of locations where baby carrot Shakedowns are available.
Watch Bolthouse Farms' sexy Baby Carrot ShakeDowns below.
Also on HuffPost:
Rice Krispies (1950s)
Snack, Crack and Pop have been around for quite awhile. Who knew they could groove so well?
Cheerios (1950s to 1960s)
The Cheerios Kid was one of the cereal's first advertising concepts.
Cap'n Crunch (1960s)
Pretty amazing how little has changed about the Cap'n in about five decades. Cap'n Crunch to the rescue!
Count Chocula (1970s)
Ah, Count Chocula. You remind us of a simpler time in vampire history.
Life Cereal (1972)
Remember Mikey? Cutest cereal mascot ever, and he's not even a cartoon. This spot was on TV for more than 12 years, making it one of the longest running commercials in history.
Frosted Flakes (1980s)
Something about this advertisement seems a bit misleading, no?
Ghost Busters Cereal (1985 to 1990)
Who can forget the eternal lyrics, "Marshmallow ghosts, fruit flavored O's. Ghostbusters tastes great with milk and juice and toast!"
Man, that lady has a lot of cereal. Seriously, why does she have so much cereal?
Fruit Loops (1990s)
It's like an Indiana Jones movie with cereal!
How come the rabbit never got to have any cereal? Why is everyone in the Trix universe so mean?
Michael Jordan and Wheaties. Cereal was never the same.
Cocoa Puffs (1992)
Aw, look at little Joseph Gordon-Levitt go coo-coo for cocoa puffs.
Fruity Pebbles (1992)
Because who doesn't love a rapping Fred and Barney?
Cookie Crisp (1993)
The law prevails yet again! Also, word of caution to burglars: Don't freaking steal from policemen. It never ends well.
Golden Crisp (1993)
Golden Crisp and giant murder are a perfect pairing, apparently.