We're at a loss for words of how to describe this new ad spot by France's Interprofessionnel de l'Économie Laitière, an organization that brings together leaders in the French dairy industry.
There's a monster that eats people. It likes cheese better. It's somewhat terrifying. However you slice it, this ad is certainly an odd way to sell cheese.
Watch the disconcerting video below, if you dare.
Also on HuffPost:
Cheese and Culture: A History of Cheese and Its Place in Western Civilization, Paul Kindstet
Didn't think you'd ever read about cheese in the BC era? Well, well. Here it is, folks, laid out in all its historical glory. Want to know the origin of Comté, ricotta, or Cheddar? Open Kindstet's book -- it's the cheese history bible. Fascinating and factual.
The Cheese Room, Patricia Michelson
"The first taste of autumn for me comes when the cheese table in my shop displays Vacherin Mont D'Or." How can you not want a book that starts with this line? It's the ooziest, most loving cheese on the planet, and Michelson admits it right off the bat. The writer and owner of one of the best cheese shops in London follows up with a recipe for this luscious cheese, baked. Such deliciousness repeats.
The Cheese Chronicles: A Journey Through the Making and Selling of Cheese in America, From Field to Farm to Table, Liz Thorpe
This fabulous writer and former Murray's Cheese VP explains why she switched from a comfy desk job to standing long, long hours on her feet rubbing cheese rinds and flipping cheddars beneath the streets of Manhattan. She takes you on trips with her to train French Laundry's staff. She tells how she fell in love with dairy. And she does it all with beautiful language and humor.
Cheesemonger: A Life on the Wedge, by Gordon Edgar
Here's an author that doesn't shy away from humor or politics. Edgar explores cheese culture and its reach in society by considering its often hidden role in our lives. He considers conservative versus liberal cheesemakers, bridges the seemingly wide gap between cheese and punk culture, and looks at big farm business in the U.S. Entertaining and informing.
Goat Song: A Seasonal Life, A Short History of Herding, and the Art of Making Cheese, Brad Kessler
You may not know it yet, but you do want to know about goat's mating life, trust me. From the point when he learns he needs to bring a stud to the farm in order to get his girls lactating to his making first tome, Kessler details his introduction to farm culture and how he fell in love with the goat. Vivid and heartwarming.
Swiss Cheese, Dominik Flammer
I admit, this is extremely hard to find in English. But it's worth the hunt for the pictures alone. Gorgeous. And inspired. And I'm still looking for my copy. I've only been lucky enough to skim over this one at a friend's and skim the beautiful photos with my fingertips.