In an advertising move that's both hilarious and horrible, electronics company LG installed a grid of its new IPS monitors in the floor of an elevator, creating an optical illusion that made it appear riders were about to plummet to their deaths.

In a YouTube video posted by LGBlogUK, the displays are arranged on the floor in a three-by-three grid. The horrified faces of the allegedly unsuspecting elevator riders are then filmed for comedic, er, marketing effect when the floor appears to give out.

Using the tagline, "So Real, It's Scary," the ad dovetails nicely with Halloween -- a holiday that encourages scary pranks.

The LG monitor advertised--an "in-place switching" model--is supposed to be able to deliver "true-to-life colors" and "smooth color clarity" from any given angle, according to its website.

The company has used unconventional marketing videos in the past to drum up interest in its high-tech products. In January, a video showing a "smart thief" (actually an actor) stealing one a LG Ultrathin OLED television was viewed more than 5 million times.

Loading Slideshow...
  • #17 - MSN.com

    Global rank: 17 U.S. rank: 14 Last year's rank: 9 Global reach: 5.882% Global pageviews: 0.1278% Sites linking in: 418,039 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #16 - Sina.com.cn

    Global rank: 15 Chinese Rank: 4 Last year's rank: 16 Global reach: 4.931% Global pageviews: 0.28853% Sites linking in: 204,498 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #15 - Yahoo.co.jp

    Global rank: 16 Japanese rank: 1 Last year's rank: 12 Global reach: 3.705% Global pageviews: 0.6453% Sites linking in: 144,604 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #14 - Taobao.com

    Global rank: 14 Chinese rank: 3 Last year's rank: 17 Global reach: 4.177% Global pageviews: 0.7545% Sites linking in: 191,151 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #13 - LinkedIn

    Global rank: 12 U.S. rank: 12 Last year's rank: 13 Global reach: 5.253% Global pageviews: 0.45885% Sites linking in: 1,247,810 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #12 - Google.co.in

    Global rank: 13 Indian rank: 1 Last year's rank: 14 Global reach: 4.768% Global pageviews: 0.59051% Sites linking in: 45,053 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #11 - Blogger.com

    Global rank: 11 U.S. rank: 11 Last year's rank: 5 Global reach: 7.042% Global pageviews: 0.24974% Sites linking in: 27,721 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #10 - Amazon.com

    Global rank: 10 U.S. rank: 5 Last year's rank: 15 Global reach: 5.778% Global pageviews: 0.59674% Sites linking in: 1,073,767 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #9 - QQ.com

    Global rank: 9 Chinese rank: 2 Last year's rank: 10 Global reach: 7.506% Global pageviews: 0.6388% Sites linking in: 429,006 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #8 - Twitter.com

    Global rank: 8 U.S. rank: 9 Last year's rank: 9 Global reach: 8.983% Global pageviews: 0.4971% Sites linking in: 5,746,990 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #7 - Live.com

    Global rank: 7 U.S. rank: 10 Last year's rank: 8 Global reach: 10.191% Global pageviews: 0.6783% Sites linking in: 151,134 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #6 - Wikipedia.org

    Global rank: 6 U.S. rank: 6 Last year's rank: 7 Global reach: 13.644% Global pageviews: 0.5224% Sites linking in: 1,934,190 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #5 - Baidu.com

    Global rank: 5 Chinese rank: 1 Last year's rank: 6 Global reach: 11.461% Global pageviews: 1.8525% Sites linking in: 310,140 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #4 - Yahoo.com

    Global rank: 4 U.S. rank: 4 Last year's rank: 4 Global reach: 21.533% Global pageviews: 1.3239% Sites linking in: 1,787,700 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #3 - YouTube.com

    Global rank: 3 U.S. rank: 3 Last year's rank: 3 Global reach: 32.698% Global pageviews: 4.0823% Sites linking in: 3,198,073 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #2 - Facebook.com

    Global rank: 2 U.S. rank: 2 Last year's rank: 2 Global reach: 45.094% Global pageviews: 5.7886% Sites linking in: 7,047,911 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012

  • #1 - Google.com

    Global rank: 1 U.S. rank: 1 Last year's rank: 1 Global reach: 48.318% Global pageviews: 5.3069% Sites linking in: 4,481,542 Source: <a href="http://www.alexa.com/topsites" target="_hplink">Alexa</a>, as of August 2012