Virgin Hotels: Sir Richard Branson Looks To New York For Hotel Brand

10/22/2012 07:54 am ET

Sir Richard Branson’s Virgin Group is close to launching its four-star Virgin Hotel brand in New York and is actively scouring the city for locations, Side Dish has learned.

The hotels will be neighborhood-centric, the UK billionaire adventurer told The Post by e-mail.

“Our Virgin Hotels team is exploring a variety of options and applications in New York City,” Branson said.