Athletes Kevin Love and Larry Fitzgerald are raising awareness for breast cancer in an amazing way.
Fitzgerald, an Arizona Cardinal's wide receiver who lost his mother to breast cancer in 2003 donned a pair of clippers in a two-minute YouTube video called 'SpreadLove,' shaving Love's locs as a bold symbol of support for those suffering from the disease.
The athletes' gutsy move and video marked the launch of an online campaign to raise money for the cause -- for every view the video receives Love and Fitzgerald have pledged to donate 25 cents to the charities Bright Pink and American Cancer Society/Banner MD Anderson Cancer Center.
But Love and Fitzgerald's pledge doesn't stop there. For every retweet on Twitter and like or share on Facebook, the men have also promised to make an equal donation of up to $250,000.
“This is a special campaign that is particularly close to my heart,” said Love, a Minnesota Timberwolves power forward.
In addition to Fitzgerald, breast cancer has hit close to home for Love as well. His close friend Betty Goldie was diagnosed with breast cancer earlier this year, Love revealed.
Check out the slideshow below on why breast cancer awareness is important to these other NBA and WNBA athletes.
"Breast Cancer Awareness month is important because it brings a lot of light and attention to a serious disease that affects so many women. Early detection highly increases a woman's chance of ridding and surviving the disease. For that reason, it is vital that all women are being checked regularly."
"Breast cancer has affected my family, and it can affect yours, too. October is breast cancer awareness month and I encourage everyone to get screened. Until a cure is found, early detection is the key."
"Early detection in breast health is critical to the prevention of breast cancer. As women, we tend to take care of others, but we must not forget to take care of ourselves. Doing monthly self exams and yearly mammograms can stop breast cancer in its tracks."
"Breast Cancer Awareness Month is extremely meaningful to me. It educates people about the importance of early detection and raises overall awareness about breast cancer. This is a big month to remind people to keep checking, detecting and to get annual exams. I wish my mom and I had known just how important early detection was before. Thankfully, her cancer was caught before it was too late and we're blessed that she's now cancer-free. It's important for people to know that the earlier you catch it, the higher your chances are for survival."
"Breast Cancer Awareness Month is important to me because going into my senior year of high school my mother was diagnosed with breast cancer. I played a major role in helping her get back to 100 percent ... I always kept my confidence high, never allowed for her to be down at all, even when she was feeling the worst. It's very important to dedicate a month to breast cancer. To see someone diagnosed with this disease fight for their life, for however long it takes -- for them to get through it, you definitely could dedicate one month out of your life just to represent them."