Bravo is developing a drama that could be billed as "Mad Men" in the '80s. According to Deadline.com, the show will be based on the Coke vs. Pepsi advertising wars. Seriously.
"Flipping Out" executive producer/showrunner Andrew Hoegl wrote the script and it'is just the latest scripted show Bravo has put in development. The network primarily known for its reality TV hits such as "The Real Housewives" franchise has been developing scripted projects for years, but none have made it to air.
A reboot of the cult-classic flick "Heathers", for example, is also in development at Bravo. The show is set in present day, 20 years after the movie left off. Veronica, played by Winona Ryder in the flick, moves back to Sherwood with her teen daughter only to encounter the Ashleys, the daughters of the surviving Heathers. Mark Rizzo ("The Man Date") and Jenny Bicks ("The Big C") are attached to executive produce the reboot.
In April, Bravo announced "22 Birthdays" was also in development, following the lives of a parents at a private school. Each episode would be centered around a birthday party. The network was also developing "Blowing Sunshine," a series about the staff and patients of a fictional private rehab center.
For more on the Coke vs. Pepsi series, click over to Deadline.com.