From the group that brought you 2008's ingenious voting campaign, The Great Schlep, and the most popular viral videos of the 2012 election cycle comes a new effort aimed at engaging young Jewish Americans and sparking cross-generational conversation.
The new video, “Call Your Zeyde!” combines smart politics and humor with this entertaining musical spoof featuring Michelle Citrin, the indie singer who starred in the YouTube hits, “20 Things to do with Matzah” and “Rosh Hashanah Girl.”
You can join the campaign by a) calling your Bube and Zeyde (which, let's be honest, you should do way more often) and b) sharing photos on Twitter and Instagram using the hashtag #CallYourZeyde.
Click through the slideshow to see most and least Jewish states in America:
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