From the group that brought you 2008's ingenious voting campaign, The Great Schlep, and the most popular viral videos of the 2012 election cycle comes a new effort aimed at engaging young Jewish Americans and sparking cross-generational conversation.

The new video, “Call Your Zeyde!” combines smart politics and humor with this entertaining musical spoof featuring Michelle Citrin, the indie singer who starred in the YouTube hits, “20 Things to do with Matzah” and “Rosh Hashanah Girl.”

You can join the campaign by a) calling your Bube and Zeyde (which, let's be honest, you should do way more often) and b) sharing photos on Twitter and Instagram using the hashtag #CallYourZeyde.

Click through the slideshow to see most and least Jewish states in America:

Loading Slideshow...
  • New York

    4,046 Jewish adherents per 100,000 people. Photo: Looking north across W88th at doorway of B'nai Jeshurun on a cloudy afternoon in Manhattan, NY.

  • District of Columbia

    2,936 Jewish adherents per 100,000 people. Photo: Site of Washington Hebrew Congregation's building, 1898-1954, built on the site of the first building. Today home of the Greater New Hope Baptist Church.

  • New Jersey

    2,465 Jewish adherents per 100,000 people. Photo: Temple Emanuel signage along Kresson Road in Cherry Hill, New Jersey

  • Maryland

    1,443 Jewish adherents per 100,000 people. Photo: A view of the front of the B'er Chayim Temple in Cumberland, Maryland

  • Connecticut

    1,333 Jewish adherents per 100,000 people. Photo: Ahavas Sholem Synagogue, White St., New Haven

  • Massachusetts

    1,229 Jewish adherents per 100,000 people. Photo: The Adams Street Shul in Newton, MA.

  • Rhode Island

    840 Jewish adherents per 100,000 people. Photo: Touro Synagogue, Newport, Rhode Island

  • Pennsylvania

    805 Jewish adherents per 100,000 people. Photo: Former home of Congregation Mikveh Israel in Philadelphia

  • Florida

    683 Jewish adherents per 100,000 people. Photo: Temple Emanu-El Synagogue, Miami Beach, FL

  • Illinois

    625 Jewish adherents per 100,000 people. Photo: K.A.M. Isaiah Israel, Illinois.

  • California

    578 Jewish adherents per 100,000 people. Photo: Congregation Talmud Torah (Breed Street Shul), Los Angeles, CA

  • Ohio

    559 Jewish adherents per 100,000 people. Photo: Rockdale Temple, K.K. Bene Israel in Cincinnati, Ohio

  • Minnesota

    451 Jewish adherents per 100,000 people. Photo: Mount Zion Temple, St. Paul, Minnesota

  • Michigan

    449 Jewish adherents per 100,000 people. Photo: Beth-El Synagogue, Detroit, Michigan

  • Delaware

    431 Jewish adherents per 100,000 people. Photo: First Adas Kodesch Synagogue

  • Colorado

    398 Jewish adherents per 100,000 people. Photo: Temple Emanuel, located at 1325 North Grand Avenue in Pueblo, County, Colorado.

  • Vermont

    390 Jewish adherents per 100,000 people. Photo: Old Ohavi Zedek synagogue in Burlington, Vermont.

  • Georgia

    374 Jewish adherents per 100,000 people. Photo: Synagogue de Savannah / Temple Mickve Israel

  • Missouri

    370 Jewish adherents per 100,000 people. Photo: Historic B'Nai Israel Synagogue, Cape Girardeau, Missouri

  • Virginia

    360 Jewish adherents per 100,000 people. Photo: Beth Israel Synagogue in Roanoke, Virginia, USA

  • New Hampshire

    321 Jewish adherents per 100,000 people. Photo: Chabad Lubavitch of New Hampshire Credit: Facebook

  • Arizona

    319 Jewish adherents per 100,000 people. Photo: Congregation Beth Israel in Scottsdale, Arizona

  • Washington

    289 Jewish adherents per 100,000 people. Photo: Alhadeff Sanctuary of Temple de Hirsch Sinai, a synagogue in the First Hill/ Central District area of Seattle

  • Kansas

    271 Jewish adherents per 100,000 people. Photo: Ohev Shalom Congregation. This synagogue was established in 1877 in Kansas City, Kansas. The current facility was constructed in 1960/69 in suburban Prairie Village a suburb of Kansas City, Missouri. It is the oldest operating Jewish congregation in Kansas. Credit: Flickr/ JPreisler.com

  • Nevada

    255 Jewish adherents per 100,000 people. Photo: The Jewish Heritage Center Tucson, housed in an historic synagogue Ken Lund from Las Vegas, Nevada, USA

  • Tennessee

    246 Jewish adherents per 100,000 people. Photo: Temple Israel, Memphis, Tennessee

  • Texas

    241 Jewish adherents per 100,000 people. Photo: Congregation B'nai Israel in Galveston, Texas

  • Nebraska

    237 Jewish adherents per 100,000 people. Photo: Temple Israel, Nebraska. Credit: Flickr

  • Maine

    235 Jewish adherents per 100,000 people. Photo: Synagogue Lewiston Maine. Credit: Flickr / Portlandano

  • Oregon

    232 Jewish adherents per 100,000 people. Photo: Congregation Beth Israel, Portland, Oregon

  • Wisconsin

    223 Jewish adherents per 100,000 people. Photo: Gates of Heaven Synagogue, Wisconsin

  • New Mexico

    206 Jewish adherents per 100,000 people. Photo: Congregation B'Nai Israel - Albuquerque, New Mexico. Credit: Waymarking.com

  • Louisiana

    195 Jewish adherents per 100,000 people. Photo: Touro Synagogue, Uptown New Orleans, Louisiana

  • North Carolina

    190 Jewish adherents per 100,000 people. Photo: The Temple of Israel, Wilmington, North Carolina

  • Indiana

    185 Jewish adherents per 100,000 people. Photo: Reform synagogue in Bloomington, IN

  • Kentucky

    157 Jewish adherents per 100,000 people. Photo: Byzantine Revival Synagogue that once housed the congregation of Adath Jeshurun. Credit: Flickr / JPreisler.com

  • Alabama

    153 Jewish adherents per 100,000 people. Photo: Temple Beth-El in Birmingham, Alabama

  • South Carolina

    141 Jewish adherents per 100,000 people. Photo: Kahal Kadosh Beth Elohim Synagogue

  • Iowa

    134 Jewish adherents per 100,000 people. Photo: Temple Emanuel in Davenport, Iowa

  • Alaska

    115 Jewish adherents per 100,000 people. Photo: Youth of Congregation of Beth Sholom observing Shabbat

  • Oklahoma

    101 Jewish adherents per 100,000 people. Photo: Temple Israel at Tulsa, Oklahoma

  • Montana

    86 Jewish adherents per 100,000 people. Congregation Har Shalom, Missoula, Montana. Credit: Facebook

  • West Virginia

    74 Jewish adherents per 100,000 people. Credit: B'nai Sholom Congregation located in Huntington, West Virginia.

  • Hawaii

    62 Jewish adherents per 100,000 people. Photo: Interior of Aloha Jewish Chapel in Hawaii

  • Utah

    59 Jewish adherents per 100,000 people. Photo: Congregation B'rith Sholem in Ogden, Utah

  • Arkansas

    53 Jewish adherents per 100,000 people. Photo: Temple Beth El, Arkansas. Flickr: joseph a

  • Mississippi

    43 Jewish adherents per 100,000 people. Photo: Temple Beth Israel, Meridian, Mississippi. Credit: Wikimedia Commons.

  • Idaho

    41 Jewish adherents per 100,000 people. Photo: Ahavath Beth Israel Synagogue in Boise, Idaho

  • South Dakota

    35 Jewish adherents per 100,000 people. Photo: Synagogue of the Hills, South Dakota. Credit: Facebook

  • North Dakota

    26 Jewish adherents per 100,000 people. Photo: Jewish synagogue on the South side of Fargo, North Dakota

  • Wyoming

    23 Jewish adherents per 100,000 people. Photo: Mt. Sinai Congregation in Cheyenne, Wyoming. Credit: Facebook