COLUMBIA, Mo. -- In today's globalized economy, a large percentage of apparel products are multinational products as raw materials are produced, transported and assembled in different countries. However, consumers have little information about where and to what extent their apparel is produced domestically or overseas. Now, University of Missouri researchers have found that American consumers place a much higher value on apparel produced entirely in the U.S. with U.S. raw materials as opposed to products produced partially or entirely overseas. The value is so high, in fact, that MU experts worry it could be damaging to U.S. apparel manufacturing businesses and the overall economy.
How Made In The USA Is Hurting American Stores