McEgg From McDonald's India Is Steamed, Comes With Magic Masala

11/01/2012 12:19 pm ET

A few months ago, McDonald's India launched the McEgg, a sandwich with steamed eggs, mayonnaise, onions and a "magic masala" sauce. The company is making a big deal about the type of eggs it uses; a microsite offers various games to "know your egg.

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In fact, the company is making it so clear that eggs are from chickens (well, duh?), that the ad campaign is focused on people eating a McEgg and then uncontrollably squawking like a chicken. A bit silly maybe, but we've got to admit, the product shots don't look half bad.

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