WASHINGTON -- Virginia Gov. Bob McDonnell says the Republican Party must find a way to deliver its core political message and broaden the base of voters who are willing to support GOP candidates.
Interviewed on "CBS This Morning" the morning after voters re-elected Democratic President Barack Obama, McDonnell said Republicans have a very good message for "people of all stripes" about entrepreneurship, small business and opportunity.
But he says the party has to find ways to appeal to broader swaths of voters before election season begins.
"What we gotta do is find ways to appeal even that much better to those folks before the election starts," McDonnell said. "We obviously didn't do it that well the battleground states this time. And we're gonna find a way to do that much better, because I think we believe in our cause and we think it's right for America, we just didn't do a very good job."
Said McDonnell of Tuesday's results: "We are going to digest this over time."
Exit polls show Obama was propelled to a narrow victory over Republican Mitt Romney with strong support from blacks, Latinos and women. Obama also won McDonnell's state of Virginia.
Observers both within the Republican Party and outside it have reacted to Romney's loss with concern over the party's outreach to voters that haven't typically supported the GOP.