TECH
11/08/2012 12:53 pm ET Updated Jan 08, 2013

What's It Like To Work For Tim Cook? Former Apple Sales Exec Dishes

Apple CEO Tim Cook booted out two top executives last week, and some observers were surpised to see that Cook, who seems like a soft-spoken, amiable Southerner, can also play rough. "Cook has shown a ruthless side," Charles Arthur of the Guardian wrote.

One person who wasn't surprised by Cook's toughness was David Sobotta, a former Apple sales executive who just published The Pomme Company, a memoir of his 20 years (1984-2004) at Apple.

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