It gives "shop till you drop" new meaning: More than 38 million Americans have shopped online while using the toilet, a new survey by CashStar and Harris Interactive says.
"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," CashStar CEO David Stone said in a press release.
According to the survey, Americans are also flushing their cash online in more dangerous places. More than 4 million admitted to shopping online while driving.
CashStar, a gifting and incentives company, and Harris Interactive arrived at their numbers by randomly interviewing 2,104 respondents aged 18 and older about the strange places they've made online purchases, then extrapolated the data according to the 2011 census, the release said.
Even allowing for a huge margin of error, that still seems to be a lot of potty commerce. "We spend a lot of time in the bathroom bathing, showering, shaving ... why not shop on the go too?" Stone asked The Huffington Post.
It's certainly something to think about as pre-Black Friday shopping begins online. According to the National Retail Federation, fewer customers will hit the stores this year while Internet gift-grabbing will generate a 3.1-percent bump in Black Friday sales.
And now we know, for better or worse, where many will be when they click to add items to their virtual shopping carts.