In the food media world, Thanksgiving time is often referred to as the Super Bowl. This is the big game -- the time when website traffic increases, magazine sales are a bit higher and food advertisers are shelling out more money. It's a competitive market, with media properties all hungry for traffic and viewers. But there's one company that dominates everyone else: the Food Network.

Calling the Food Network a television channel is like calling Kim Kardashian a reality TV star -- the brand goes much deeper than that. The company also has one of the most successful food magazines on the market and a website that boasts traffic that some competitors would kill for. That is just in a normal month. When November rolls around, Food Network has a gigantic platform for the most important season of the year for a food media company.

FoodNetwork.com sees a 150% increase in page views for the month of November -- last year was 350 million views -- according to Bob Madden, the General Manager and Senior Vice President for the Digital Food Category at Scripps Networks Interactive. Unique views across Food.com, FoodNetwork.com and CookingChannelTV.com hover around 20 million per month. For November, that spikes to 30 million. On Food Network's social media platforms, the week of Thanksgiving brought the most Facebook visits and the most Facebook wall posts in a single day last year. "It is by far our biggest event of the year, digitally," says Madden.

But why are so many people visiting a website that frankly, isn't even close to the best-looking food site on the internet, and that feels a bit more 2002 rather than 2012? One word: fans. Alton Brown's roast turkey recipe received a staggering 15 million views in November 2011, and is on track to be the number one Thanksgiving recipe on the site this year.

Starting last year, Food Network attempted to integrate its digital and television space with a program called Thanksgiving Live, the only live program that Food Network has ever aired. Some of the channel's biggest stars, including Bobby Flay, Giada De Laurentiis and Rachael Ray, answer questions asked via Twitter and Facebook, and once the television component ends, the party continues online. Thanksgiving Live aired Sunday, November 18 this year and generated over 24,000 tweets. This program is part of the Food Network's goal to listen to and incorporate the voice of the fan even more.

It seems that these fans are a dedicated bunch, and somewhat immune to the anti-Food Network backlash, or any scandals involving the on-air talent. While much of the food media world is snarking it up over Pete Wells' review of Guy Fieri's Times Square restaurant, you can easily find a link to his most popular recipes on the Food Network homepage (mojito chicken is number one, if you're curious). And, while a big wad of vitriol was thrown at Paula Deen about her partnership with Novo Nordisk, her green bean casserole recipe is still going strong. Last year, it received 35 million views. Both stars were absent from Thanksgiving Live, however.

Each Food Network company has competition -- AllRecipes.com vs. FoodNetwork.com or Food Network Magazine vs. Bon Appetit, for example -- but when you add up the website plus the TV channel plus the magazine, Food Network stands alone at the top. "I don't think anyone even comes within shouting distance," says Madden.

Also on HuffPost:

Loading Slideshow...
  • Smoked Turkey

    <strong>Get the Smoked Turkey recipe from <a href="http://chaosinthekitchen.com/2009/11/smoked-thanksgiving-turkey/">Chaos in the Kitchen</a></strong>

  • Pomegranate Rosemary Roasted Turkey

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/pomegranate-rosemary-roas_n_1055154.html">Pomegranate Rosemary Roasted Turkey</a> recipe</strong>

  • Emeril's Turkey Roulade With Peach And Sage Gravy

    <strong>Get the <a href="http://www.saturdayeveningpost.com/2012/10/17/health-and-family/food-recipes/turkey-roulade.html">Turkey Roulade With Peach And Sage Gravy recipe from The Saturday Evening Post</a></strong>

  • Slow-Roasted Herbed Turkey Breast

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/slow-roasted-herbed-turke_n_1062593.html">Slow-Roasted Herbed Turkey Breast</a> recipe</strong>

  • Michel Nischan’s Roast Turkey With Potato Pan Gravy

    <strong>Get<a href="http://www.huffingtonpost.com/2012/09/12/michel-nischans-roast-tu_n_1878179.html"> Michel Nischan’s Roast Turkey with Potato Pan Gravy</a> recipe</strong>

  • Savory Leek Bread Pudding

    <strong>Get the <a href="http://www.feastingathome.com/2011/12/savory-leek-bread-pudding.html">Savory Leek Bread Pudding recipe from Feasting At Home</a></strong>

  • Pancetta And Sage Stuffing Muffins

    <strong>Get the <a href="http://acozykitchen.com/pancetta-sage-stuffing-muffins/">Pancetta and Sage Stuffing Muffins recipe from A Cozy Kitchen</a></strong>

  • Sausage And Bread Stuffing

    <strong>Get the Recipe for <a href="http://www.huffingtonpost.com/2011/10/27/sausage-and-bread-stuffin_n_1059606.html" target="_hplink">Sausage and Bread Stuffing</a></strong>

  • Smoky Chorizo Stuffing

    <strong>Get the Recipe for <a href="http://www.huffingtonpost.com/2011/10/27/smoky-chorizo-stuffing_n_1059621.html" target="_hplink">Smoky Chorizo Stuffing</a></strong>

  • Quinoa, Sweet Potato And Dried Cranberry Stuffing

    <strong>Get the <a href="http://withstyleandgraceblog.com/2011/11/16/quinoa-sweet-potato-and-dried-cranberry-stuffing-thanksgiving/">Quinoa, Sweet Potato and Dried Cranberry Stuffing recipe from With Style & Grace</a></strong>

  • Sticky Rice Dressing

    <strong>Get the Recipe for <a href="http://www.huffingtonpost.com/2011/10/27/sticky-rice-dressing_n_1059624.html" target="_hplink">Sticky Rice Dressing</a></strong>

  • Southwest Poblano And Chorizo Cornbread Stuffing

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/southwest-poblano-and-cho_n_1059284.html">Southwest Poblano and Chorizo Cornbread Stuffing recipe</a></strong>

  • Cream Gravy

    <strong>Get the <a href="http://thebittenword.typepad.com/thebittenword/2009/11/thanksgiving-2009-cream-gravy.html">Cream Gravy recipe from The Bitten Word</a></strong>

  • Miso Gravy

    <strong>Get the <a href="http://woodsidekitchen.blogspot.com/2011/04/miso-gravy.html">Miso Gravy recipe from The Woodside Kitchen</a></strong>

  • Mashed Potatoes With Crispy Shallots

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/mashed-potatoes-with-cris_n_1058546.html">Mashed Potatoes with Crispy Shallots recipe</a></strong>

  • Caramelized Scallion Mashed Potatoes

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/caramelized-scallion-mash_n_1059369.html">Caramelized Scallion Mashed Potatoes recipe</a></strong>

  • Sweet Potato Casserole

    <strong>Get the <a href="http://www.skinnytaste.com/2011/10/sweet-potato-casserole.html">Sweet Potato Casserole recipe</a> by Skinny Taste</strong>

  • Mashed Sweet Potatoes Brulee

    <strong>Get the <a href="http://www.skinnytaste.com/2011/10/mashed-sweet-potatoes-brulee.html">Mashed Sweet Potatoes Brulee recipe</a> by Skinny Taste</strong>

  • Twice-Baked Sweet Potatoes With Toasted Marshmallows

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/twice-baked-sweet-potatoe_n_1059613.html">Twice-Baked Sweet Potatoes with Toasted Marshmallows recipe</a></strong>

  • Roasted Sweet Potatoes And Fresh Figs

    <strong>Get the <a href="http://www.huffingtonpost.com/2012/10/22/roasted-sweet-potatoes-an_n_2003812.html">Roasted Sweet Potatoes and Fresh Figs recipe</a></strong>

  • Sweet Potato Gratin

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/sweet-potato-gratin_n_1059260.html">Sweet Potato Gratin recipe</a></strong>

  • Green Bean Casserole

    <strong>Get the <a href="http://www.howsweeteats.com/2012/11/lightened-up-fresh-green-bean-casserole/" target="_hplink">Green Bean Casserole recipe</a> by How Sweet Eats</strong>

  • Mac And Cheese With Cauliflower

    <strong>Get the <a href="http://www.eat-yourself-skinny.com/2012/02/lightened-up-mac-cheese-with.html" target="_hplink">Mac and Cheese with Cauliflower recipe</a> by Eat Yourself Skinny</strong>

  • Roasted Brussels Sprouts

    <strong>Get the <a href="http://www.heartmindandseoul.com/basic-roasted-brussels-sprouts/" target="_hplink">Roasted Brussels Sprouts recipe</a> by Heart Mind and Seoul</strong>

  • Kale & Apple Salad With Pancetta And Candied Pecans

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/kale-38-apple-salad-wi_n_1059612.html" target="_hplink">Kale & Apple Salad with Pancetta and Candied Pecans recipe</a></strong>

  • Cauliflower Puree With Toasted Pine Nuts

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/cauliflower-puree-with-to_n_1059277.html" target="_hplink">Cauliflower Puree with Toasted Pine Nuts recipe</a></strong>

  • Pan-Roasted Cauliflower With Pine Nuts And Raisins

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/pan-roasted-cauliflower-w_n_1058594.html" target="_hplink">Pan-Roasted Cauliflower with Pine Nuts and Raisins recipe </a></strong>

  • Honey Mustard-Glazed Carrot Coins

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/honey-mustard-glazed-carr_n_1057011.html" target="_hplink">Honey Mustard-Glazed Carrot Coins</a> recipe</strong>

  • Classic Creamed Onions

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/classic-creamed-onions_n_1059256.html" target="_hplink">Classic Creamed Onions</a> recipe</strong>

  • Butternut Squash Wedges With Maple Butter

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/butternut-squash-wedges-w_n_1059258.html" target="_hplink">Butternut Squash Wedges with Maple Butter recipe</a></strong>

  • Maple Cinnamon Cranberry Sauce

    <strong>Get the <a href="http://www.familyfreshcooking.com/2012/11/04/maple-cinnamon-cranberry-sauce-recipe/" target="_hplink">Maple Cinnamon Cranberry Sauce recipe</a> by Family Fresh Cooking</strong>

  • Apple Cranberry Chutney

    <strong>Get the <a href="http://www.simplyrecipes.com/recipes/apple_cranberry_chutney/" target="_hplink">Apple Cranberry Chutney recipe</a> by Simply Recipes</strong>

  • Jellied Cranberry Sauce With Fuji Apple

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/jellied-cranberry-sauce-w_n_1058505.html" target="_hplink">Jellied Cranberry Sauce with Fuji Apple</a> recipe</strong>

  • Old-Fashioned Southern Biscuits

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/old-fashioned-southern-bi_n_1056760.html">Old-Fashioned Southern Biscuits recipe</a></strong>

  • Old Fashioned Pumpkin Pie

    <strong>Get the <a href="http://www.simplyrecipes.com/recipes/suzannes_old_fashioned_pumpkin_pie/">Old Fashioned Pumpkin Pie recipe</a> by Simply Recipes</strong>

  • Deep Dish Apple Cranberry Pie

    <strong>Get the <a href="http://madefromscratchrecipes.com/recipes/deep-dish-apple-cranberry-pie">Deep Dish Apple Cranberry Pie recipe</a> by Made From Scratch Recipes</strong>

  • Nana Frances’s Chocolate Chess Pie

    <strong>Get the <a href="http://www.ezrapoundcake.com/archives/24271">Nana Frances’s Chocolate Chess Pie recipe</a> by Ezra Pound Cake</strong>

  • Candy Apple Pie

    <strong>Get the <a href="http://www.ezrapoundcake.com/archives/354">Candy Apple Pie recipe</a> by Ezra Pound Cake</strong>

  • Maple Pecan Pie

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/12/15/maple-pecan-pie_n_1151672.html">Maple Pecan Pie recipe</a> by Post Punk Kitchen</strong>

  • Chocolate Dipped Pears With Almond Crunch

    <strong>Get the <a href="http://www.bakersroyale.com/fruit/chocolate-dipped-pears-with-almond-crunch/" target="_hplink">Chocolate Dipped Pears with Almond Crunch recipe</a> by Bakers Royale</strong>

  • Upside Down Saffron Pear Cake

    <strong>Get the <a href="http://www.themarionhousebook.com/upside-down-saffron-pear-cake/" target="_hplink">Upside Down Saffron Pear Cake recipe</a> by The Marion House Book</strong>

  • Harvest Cake With Grapes And Sangiovese Syrup

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/harvest-cake-with-grapes-_n_1058485.html" target="_hplink">Harvest Cake with Grapes and Sangiovese Syrup</a> recipe</strong>

  • Brown Butter-Cranberry Tart

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/brown-butter-cranberry-ta_n_1058250.html" target="_hplink">Brown Butter-Cranberry Tart recipe</a></strong>

  • Apple Bread Pudding

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/apple-bread-pudding_n_1058197.html" target="_hplink">Apple Bread Pudding recipe</a></strong>

  • Maple-Apple Upside-Down Cake

    <strong>Get the <a href="http://www.huffingtonpost.com/2011/10/27/maple-apple-upside-down-c_n_1059599.html" target="_hplink">Maple-Apple Upside-Down Cake</a> recipe</strong>